cosmetic market. It has a very high growth rate in Bangladesh. Kool deodorant stick is a new SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up
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have met some bad peers. They never study‚ just liked to play. They always skipped the classes‚ and spent most of the time on playing online games in Internet café. In order to enter their group‚ I chose to follow them. As a result‚ my academic performance dropped sharply‚ and almost failed to promote to next grade. From this story‚ we can see that teenagers always get influence by their peers. Peers’ opinions and choices affect them. They cannot free themselves from their peers and they can’t do
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Pressure to Abuse Drugs Among many forms of peer pressure imposed upon teens‚ pressure to abuse drugs may be the most prevalent in society. In fact‚ peer pressure has been found to be among thestrongest influences of drug use during adolescence.[1] One may feel that if they abuse drugs‚ they will automatically be accepted by their peers. Teens might tell themselves they will only try a drug once‚ but many find themselves under continual peer pressure to continue to experiment with drugs and ‘join
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4. Peer Acceptance As Sentse‚ Lindenberg‚ Omvlee‚ Ormel & Veenstra (2009) stated‚ the need to belong is one of the most important need of an individual‚ and during adolescence‚ the closest group of people that an adolescent could have strong attachments with is his/her family and friends. In a study by Khurshid & Rehman (2006)‚ those who have low self-esteem were reported to have higher peer stressors as compared to others having high self-esteem. Their findings suggested that those who
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Summer training Report on How advertising influence youth attitude toward dressing UNDER GUIDANCE Mr. Vishal Jain MASTER OF BUSINESS ADMINISTRATION (RETAIL MARKETING) SUBMITTED BY Mr. TARUN KUMAR REG. No.720593065 PUNJAB TECHNICAL UNIVERSITY JALANDHAR (Punjab) ACKNOWLEGEMENT Through this seminar report I want to throw the light on the topic “How advertising influence youth attitude towards dressing”‚ it gives me immense pleasure to present my training
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Peer pressure is a very real issue that affects many of the teenagers of the world today. Society offers many misleading advertisements that seem to lead teens in all the wrong directions. If the youth of today are more educated‚ the future of our world will be a lot better off (Dobson). There are all sorts of pressures that children face today‚. Drinking‚ smoking‚ staying out past curfew‚ having sex when you are not ready- whatever it may be‚ sometimes others put the pressure on you to participate
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Petty and Cacioppo (1983) states that the goal of advertising is to influence consumer behaviour. This statement has important psychological implications since as Percy and Woodside (1983) note there is a strong connection between advertising‚ consumer psychology and social psychology. In order to design advertisements that ultimately lead to intended behaviour‚ it is first important to understand how advertising works and the main psychological processes related to it. A) Methodologies for data
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Television has a bad influence on teenagers. Do you agree? Television has become an integral part of homes in the modern world that it is hard to imagine life without television. It provides entertainment to people of all ages especially children. Not only children but teenagers also love to watch television and prefer to stay ‘glued’ to the TV screen all day‚ rather than socializing or doing some outdoor physical activities. It has been known that teenagers watch a lot of television. A recent research
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recognize his insanity. Youth and beauty contribute to Dorian’s madness‚ starting with the painting of his portrait. Basil Hallward creates an elegant representation of Dorian’s juvenile characteristics‚ making Dorian handsome and full of warmth. This portrait is to an extreme liking of Dorian‚ and he becomes grasped on the idea that this magnificence will stay young always‚ but Dorian himself will continue to age. Lord Henry believes that this work of art is priceless‚ as he has always had a slight
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not a fact that music‚ videos or tv actually influence teens to do anything. Regardless to what teens hear or see‚ their going to have sex‚ do drugs‚ or join gangs because they want to. The urban community does not revolve around music. The lyrics to someone’s song is just what that person went through in their life and their just telling their story. How teens react to it‚ cannot be blamed on the artists. Some teens say media does influence them to have sex. Teens who said they listened
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