"Influence of sales promotion on purchase decision" Essays and Research Papers

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    Sales Territories

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    geographic area assigned to a sales person who can effectively and economically serve customers of that particular area. However sales territories are just not about assigning geographical areas to sales persons‚ the following are the steps to follow in designing sales territories; * Select basic control unit. * Analyze workload. * Determine basic territories. * Assign territories. * Customer contact plan. * Evaluate‚ revise if needed. The objectives of sales territories are to;

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    process that applies to advertising and promotion. | 3 | P 1.2 | Explain the organisation of the advertising and promotions industry. | 5 | P 1.3 | Assess how promotion is regulated. | 7 | P 1.4M 1 | Examine current trends in advertising and promotion.How has the ICT impact the above organisation’s advertising and promotion. | 9 | Requirement 2 | P 2.1 | Explain the role of advertising in an integrated promotional strategy for a business or product decisions. | 13 | P 2.2 | Explain branding and

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    Sales Management

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    Sales Management Ashley Cain March 18‚ 2013 MKT/445 University of Phoenix Sales personnel performance can be very difficult to manage based upon the type of business that is being run and along with the job responsibilities. Management techniques are basically the strategies that managers put into place in order to manage behaviors. There are numerous management techniques that can be effective. There are also many different tools that managers utilize to keep their business running properly

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    Below The Line Promotion

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    PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION  Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival

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    Personal Health Promotion

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    Personal Health Promotion Never before has health promotion been more important than it is today. Living healthy and practicing healthy behavior is part of being a healthcare professional. In this paper I assessed my own health with the help of my family history and implemented a plan to improve my possible health risks. A major area of my own health that required intervention was my weight. Being overweight can have a negative impact on one’s health and puts a person at higher risk for

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    Sales and Inventory

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    Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction Technology has made it possible for businesses to become the much more successful. Automation represents of the major trends of the 20th century. The belief has grown out of the belief that automated system provide superior reliability‚ improved perrformance and reduced cost for the performance of many functions. The automation has steadily advanced as means have been for automating physical‚ perpetual‚and more recently cognitive task in all

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    Sales and Inventory

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    Studies Korean Red Ginseng Enterprise – Sales and Inventory System (J. De Leon‚ M. Ferrer‚ 2001) Under the Koread Red Ginseng Enterprise Sales and Inventory System‚ the researchers came up with a computerized sales and inventory system. The proponents used database to easy access of files and for easier and faster processing of the selling and inventory transaction. The program was designated to generate reports such as monthly reports‚ inventory reports‚ sales invoice and list of items. In connection

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    Reed Hasting was charged late fees for returning a rented copy of Apollo 13. This inspired him and Marc Randolph‚ previous coworker at Pure Software‚ to create Netflix in 1997. The following year the website was launch with an online version of pay-per-rental model ($4.00 per rental plus $2.00 in postage; late fees applied). In September 1999‚ monthly subscription was introduced. Since then it has a reputation on the business model of flat-fee unlimited rentals without due dates‚ late fees‚ shipping

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    Sales Contests

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    Sales Contests Work if they are implemented correctly Sales contests provide a great tool for the sales manager to motivate his sales force in both the short and long-term. However‚ in order to work for the sales manager and provide value to the sales force the objectives of the sales contest must to be carefully defined. Pitfalls‚ like a "coin operated sales force" and unmotivated salespeople can be the result of a thoughtlessly designed sales contest. Lastly‚ there are a great variety of sales

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    communication (IMC) and marketing tools on sales. Effect on sales Definition Advertising: advertising is a paid non-personal communication using various methods like (television‚ radio billboards and flyers) to reach the audience or the reader to have what we call in marketing brand awareness (the book pride w.and Ferrell o‚2006‚p189 and G.M.Brown AND F.A.Macina‚ Jan1940‚ 2) Personal selling: personal selling is a paid personal communication where there is a sales person who tries to convince the customer

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