SESSION TEN LANGUAGE AND POWER (2): POWER BEHIND DISCOURSE Main points in this session: 1. Power behind discourse: Standard language 2. Power behind discourse: discourse types as ‘effects of power’ 3. Power and access to discourse The idea of ‘power behind discourse’ is that the whole social order of discourse is put together and held together as a hidden effect of power. Fairclough (1989) = three aspects of ‘power behind discourse’‚ i.e. of hidden effects of power: 1. Standard language
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true that celebrities can help build awareness of a product or brand at a rapid rate‚ but celebrity endorsements rarely affect the bottom line. A 2011 Harris Interactive Poll of teens 13-18 revealed that only 1-3% say that celebrity endorsements influence their purchase decisions. And once that initial spokesperson-fueled luster wears off‚ other factors such as product quality and price begin to play a vital role in converting awareness to preference and purchase. In fact‚ when teens are identifying
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Germany from 1933 to 1945. Being the Führer gave him the power to instigate the holocaust arguing that Jews were enemies of Germany. This is a great example of how absolute power can corrupt absolutely. However‚ power may corrupt leaders‚ but becoming corrupt depends on one’s personal character‚ personal gain‚ and leadership competence. Abraham Lincoln said: “Nearly all men can stand adversity‚ but if you want to test a man’s character‚ give him power.” Hitler hated Jews because he blamed them for the
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Rene Walsh Professor Kauffman ENGL 231-02 Fleeting Power Power is dominance. Power is influence. Power is a virtue and power is a vice. In the poem entitled “Ozymandias‚” author Percy Shelley brings to life a tale of power and how it holds up‚ or fails to hold up‚ through time. The poem describes the wreckage of a stone statue built by a past ruler; “And on the pedestal these words appear: My name is Ozymandias‚ King of Kings” (9-10). Through the following lines‚ “Look on my Works‚ ye Mighty
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Reaction Paper: Presidential Power and the Power to Persuade To be a strong‚ powerful leader‚ or not to be‚ that is the question for the President of the United States. With global issues‚ domestic chaos‚ and foreign affairs‚ Presidents are expected to do much more than their authority enables them to do. Because of the limit of their authority and the harsh criticism from citizens‚ Presidents lead with their bargaining skills and persuasiveness. If a President is too harsh or strong‚ people categorize
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Power of Language "Mother Tongue"‚ written by Amy Tan‚ illustrates the idea that words are more than just words. The author separates English into two categories: English used with her family and English used in public. Through her mother’s language‚ Tan emphasizes that we are categorized by the language we use and the way we speak. Because Tan’s mother expresses her thoughts in "broken" English‚ her thoughts become imperfect. Through examples of the ignorant stockholders and doctor‚ Amy Tan
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Preparing for Power Attending Sophia University is a path to my future goal. As I dream to become an entrepreneur‚ I choose to study at Sophia University‚ where I believe it to be an elite school. Sophia University is one of the well-known schools in entire Japan and I know many high school students hope to get into my university. Elite schools are providing sophisticated education and leading students to better jobs and better future. Not only the results tells that many students are offered
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Social Power and Education Social Power/Education The focus of this essay is to expand on the concept of social power and education. The phrase "social power" has been used by political scientist and philosophers to refer to the power that is exercised by individuals or groups within a society. The question of power in the educational context has troubled educators‚ off and on‚ for years. Ambitious students have attempted to change the landscape of education by injecting the power of the student
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Strategic Alliance on Logistic Enterprises – Trend and Government Tactics Abstract It has been admitted by the global enterprises that Strategic Alliances is a means to create value for enterprises. Logistical services’ globalization and synthesization promotes the strategic alliances among logistical companies. Under the circumstances‚ to view from macrofields‚ Chinese governments of all levels should try hard to break through departmentalism and regional protection so as to promote a
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Power Essay Power can be defined from different outlooks and in different ways. In some countries being born into certain families of royalty and wealth gives you power. That’s power not given by choice. In this country individuals can be driven to power through determination and will. There is an equal opportunity to obtain it. In my opinion power can be defined by wealth‚ knowledge‚ and ones voice. Money can commonly determine a persons status in the world. It can bring in estate‚ big business
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