Factors influencing successful brand extensions Dr Leif E. Hem Associate Professor Norwegian School of Economics and Business Administration Breiviksveien 40 N-5045‚ Bergen Norway Tel No. Int. Code + 47 55 95 96 85 Fax No. Int. Code + 47 55 95 98 74 email: leif.hem@snf.no Leslie de Chernatony* Professor of Brand Marketing Birmingham University Business School The University of Birmingham Winterbourne 58 Edgbaston Park Road Edgbaston Birmingham B15 2RT England Tel No. Int. Code + 44 121 414 2299
Premium Brand Brand management Brand equity
Factors Influencing Movement of G-Sec. Yields: An Empirical Approach Prepared By Gurmeetsingh S Sikh Ph.D. Scholar Sardar Patel University Vallabh Vidhyanagar Anand‚ Gujarat. Abstract On a day-to-day basis‚ market participants look at many other variables as well e.g. crude prices‚ commodity prices‚ GDP growth rates‚ etc. However‚ the end implication of these factors has been captured in the statistical study done in this paper. For Example‚ higher crude or commodity price would result
Premium Regression analysis Government debt Public finance
Changes‚ Changes‚ and More Changes Hudson County Community College isn’t a perfect school‚ but there are a lot of things that they have room to improve on. I honestly don’t have many complaints about this school‚ I feel alright about it‚ I am not impressed but I am also not outraged by anything. Even though I don’t have many complaints about this school it doesn’t mean that I don’t feel that they have things that they should improve on. The biggest problem I have with this school is the service
Premium College Higher education Coming out
The factors of influencing the fast food restaurant Chinese fast food is not something new. But fast food is not an original Chinese conception. Traditionally Chinese people value a certain kind of elegant and slow table manners‚ which symbolize health and politeness. The development of Chinese fast food can be traced to 1980s-1990s‚ when Western fast-food giants entered the Chinese market in order to attract more Chinese consumers. As a result of this‚ Chinese-style fast food emerged and
Premium Marketing
MD3042 CONTEMPORARY ISSUES IN GLOBAL BUSINESS MANAGEMENT Factors Influencing Foreign Direct Investment The world is becoming a global village and more companies are now operating at an international level. This essay critically analyses some of the factors which influence Foreign Direct Investment (FDI). Morrison (2006) defined FDI as the establishment of a company of a productive nature in a foreign country involving large volume of shareholding in foreign operations. The essay will investigate
Premium Investment Foreign direct investment Developed country
The explanation biological factors influencing homosexuality and people trying to figure out if people are truly born that way or if the is a way to cure homosexuality. Researchers have been exploring biological factors that could be contributing to same sex orientation (Santrock‚ 2013). Bialey and Pillard s did a study on identical twins to find contributions to any genetic factor‚ his study show a fifty-two percent concordance rate which means with every homosexual twin‚ the chances that the other
Premium Homosexuality Sexual orientation LGBT
Factors Influencing a Competitive Balance in Sports Following the American Psychological Association’s Guidelines Frank Therber Concordia University-Chicago Abstract The structures of revenue sharing‚ the player draft‚ reserve clause and salary caps across the professional sports landscape are all efforts or were efforts to maintain a sense of competitive balance in the industry. Leagues go about revenue sharing and the question of a salary cap in different ways depending
Premium National Football League Major League Baseball
Factors influencing the success or failure of large scale projects Introduction Projects can be difficult to plan and manage. Even with a good plan there is no guarantee that the project will be successful. As the scale of the project gets larger the complexities involved in managing it increase and the likelihood of failure increases. Very large scale projects‚ like the ones I am reporting on involve many internal and external factors which can contribute to the success or failure of the project
Premium Project management
INTRODUCTION Today‚ telecommunication has becomes one of the most important things for people’s everyday life. With supports of new innovations and technology developments (such as microprocessors‚ computers‚ etc.) make the telecommunication and information technologies (IT) have continuously developed. The values of the Telecommunication and IT markets have grown very fast year by year. Therefore‚ the telecommunication and IT industries are considered as one of the best opportunity for both
Premium Academic degree Training
There are two common procedures done on the digestive system. These procedures are the lap band and gastric bypass surgery. These procedures are to help people achieve weight loss. There are millions of people who have gotten these procedures done throughout the United States. However‚ the results are not always what you expect. Gastric bypass surgery is used to help treat obesity‚ type 2 diabetes‚ hypertension‚ sleep apnea‚ and a number of other illnesses. From my research I have found that 15%
Premium Obesity Surgery Bariatric surgery