Coimbatore India. PROJECT REPORT ON “A Study On Consumer Behavior in Rural Market” A Report submitted in partial fulfillment of the requirement for the degree of MBA Program BY S. SIVA PRASAD H.T. NO: 11P35F0619 Bhavan NIFTE School Of Business‚ Bangalore (Affiliated to Bharathiar University) (2011-2013) DECLARATION I hereby declare that‚ this project report entitled “A Study On Consumer Behavior in Rural Market” Of project work undertaken by me‚ Bhavan NIFTE School Of Business
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Rural sociology- 1205 Introduction Definition…… The nomenclature ‘Rural Sociology’ indicates that it is the scientific study of Rural Society. Broadly speaking‚ it deals with the systematic study of Rural Society‚ its institutions‚ activities interactions‚ social change etc. It not only deals with the social relationship of man in rural environment but also takes urban surroundings into considerations for a comparative study. So Rural Sociology primarily deals with the description and analysis
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naturally felt in India‚ especially in the rural belt and more importantly in the agricultural sector. Never-seen-before initiatives were taken by governments‚ private players and in form of PublicPrivate Partnership to implement ICT model in interior areas. Sometimes‚ it is e-governance‚ sometimes e-commerce and sometimes e-education. Information and Communication Technology has played a significant role in developing the communication channels in the rural areas. Development Communication and its
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CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
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RURAL MARKETING Definition:- Rural marketing can be defined as a function which manages all those activities in asserting‚ Stimulating and converting the purchasing power of rural people into an effective demand for specific products and services thereby achieving the goals of the organisation. Rural areas:- Rural areas are large and isolated areas of an open country with low population density. A countryside refers to rural areas that are open. Explain the nature and scope of rural marketing
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Rural Entrepreneurship-One key to Rural Revitalization Abstract Entrepreneurship can play an important role in rural development. “Entrepreneur means one who creates a product on his own account‚ who ever undertakes on his own an industrial/trading enterprise in which work men are employed”. If entrepreneurships really encouraged in rural area it would‚ of course‚ be instrumental in changing the face of rural areas by solving the problems
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Rural Insurance in India the untapped waters The real source of marketing promise is not wealthy few in the developing world‚ or even the emerging middle income consumers. It is the billions of aspiring poor who are joining the market economy for the first time. ---C.K.Prahlad Rural India is where the next ‘big’ opportunity is. Indian rural market constitutes
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tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment Physical
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THE CURSE OF LOVE Amy and Annie is a best friend. They know each other since they were a child. They were always together in everything they did. Actually‚ Amy comes from a rich family but she is quite weak in her studies. Meanwhile Annie is from a poor family but really good in her studies. Therefore‚ they always help each other for instance Amy will help Annie with her financial problem while Annie will help Amy in her studies. Then‚ both of them did well in their studies and managed to get a
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5 Tran Quoc Hoan Street‚ Cau Giay District‚ Hanoi January 25th 2013 Dear Hugh‚ It has been months since the last time I heard from you. How was your winter break? I’m sorry that I was too busy to reply your letter. Now I have more free time because Tet Holiday is only a week away. Tet Holiday is our traditional festival‚ which is also known as Lunar New Year. It comes later than your New Year in Britain‚ around the end of January and the begin of February. Since Tet is our biggest holiday of
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