CHAPTER 0NE: ANSWER QUESTION ONE: The definition of marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Furthermore‚ it is more than just “telling and selling” because the marketing now is in the sense of satisfying customer needs. This means if the marketer understands consumer needs and develops the products that provide superior customer value‚ prices‚ distributes and promotes them
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Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing‚ EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers’ needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2 Page Ref: 2 and 4 Skill: Concept
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Brief Summary The beginning of chapter 5 discusses the importance of cryptography and the legislative issues that surround government access. The debate of whether the government should have access to all encryptions we use‚ ultimately giving them total ability to read all communication to help fight crime and terrorism or if that is a breach of personal space. As the text attests to‚ "the tension between enabling secure conduct of electronic commerce and preventing secret communication among outlaws
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value to the business. Chapter: Service Management as a Practice Which of these is not a characteristic of a process? Responds to a trigger Delivers a specific result Is measurable Delivers functions Explanation: Answer option D is correct. Functions are self-contained units of an organization with their own resources and capabilities to support an organization. Processes deliver value and define roles for the activities and decisions within that process. Chapter: Service Management as
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Chapter I: Introduction A. Background of the Study Teenage years can be difficult for many families. Young people may develop ideas‚ values and beliefs that are different to those of their parents. This is part of the normal process of moving towards independence. Parents may struggle with how much independence they should allow their children at different ages and in different circumstances. The family communication plays an essential role in molding and improving each family member. It is a
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* Question 1 10 out of 10 points | | | A group of young professionals were discussing the relationship between law and business. Adam argues that law primarily benefits the owners of businesses at the expense of workers and customers‚ while Beth takes the opposite position - that law primarily benefits the individual employees‚ customers and others‚ at the expense of the owners of businesses. Charlie posits that all parties are better off because of the presence of law‚ while David asserts
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Chapter 1 Exam Questions 1. Which of the following is an example of interpersonal communication? A. Writing a letter to a column in a magazine B. Asking a server in a restaurant for a glass of water C. Talking to your parents about difficulties paying for school D. Asking someone at the help desk at your hotel for directions Correct Answer: C (found on page 3) It is essential to know the difference between interpersonal and impersonal communication. Impersonal communication is when you treat
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FINA Review Block 1 Questions 1-2 Financial Plan Questions 3-4 ____ 7. Which of the following equations is correct? a. | Dividends = Net income - Change in Retained Earnings | b. | Dividends = Net income + Change in Retained Earnings | c. | Dividends = Change in Retained earnings - Net income | d. | none of the above | ____ 13. Which of the following will increase equity? a. | An increase in dividends paid | b. | Issuance of new stock | c. | An increase in retained earnings
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Chapter 1 Philosophy means philein: love and sophia: wisdom‚ the love or pursuit of wisdom Philosophy beings with wonder‚ a search for the answer to a greater question Philosophy is a dynamic process‚ the dynamic nature of philosophical thinking‚ a process that is dialectical in the sense that ideas are continually analyzed in terms of their opposites‚ with the ultimate goal of creating a more enlightened synthesis The ultimate aim of philosophy is the goals is 1. the complete liberty of the
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Good morning to the lecturer___________ and my fellow friends. I wish to review about an article that I have studied recently. The use of condoms to prevent unwanted pregnancies and‚ even more important‚ the spread of sexual transmitted diseases (STDs) has been controversial. This critical review examines an article that links condom usage to the spread of AIDS. The article‚ "Condom use will increase the spread of AIDS‚" was written by Anthony Zimmerman‚ a Catholic priest. As the title
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