UNIVERSITI KUALA LUMPUR KAMPUS KOTA MALAYSIAN INSTITUTE OF INFORMATION TECHNOLOGY Name of Course | SUPPLY CHAIN MANAGEMENT | Course Code | ICB47203 | Lecturer | JAWAHIR BINTI CHE MUSTAPHA @ YUSUF | Semester / Year | JAN 2013 (1/2013) | Distribution Date | Week 3 (29.01.2013) | Assessment | Project | Weightage | All part = 35% | Course Outcome to achieve:CLO 2‚ 3 & 4 | Assessment Components : 1. Presentation – 10% submission: Week 13 2. Report – 25% submission: Week
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KFC‚ or also known as Kentucky Fried Chicken‚ has been one of the most famous fast food franchises nowadays along with McDonald’s and Subway. Looking at the graph above we can see that Yum! Brands‚ the parent’s company of KFC are the third biggest firm in the fast food industry. By serving more than 12 million customers in 21000 stores in 109 countries every day‚ KFC has become the world most popular chicken fast food franchise. (1) However‚ over the past decade‚ KFC’s suppliers have been caught
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food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets. KFC position in China is one of its main strengths
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Adobe Dreamwaver CS4 (Formerly Macromedia Dreamweaver) is a proprietary development application developed by Adobe Systems. Dreamweaver was originally developed by Macromedia‚ until Macromedia was acquired by Adobe Systems in 2005. Adobe Dreamweaver is available for both Mac and Windows operating systems. Welcome Screen Once you launch the application Dreamweaver CS4 you will see the Welcome screen. The Welcome screen has several sections to it Open a Recent Item – Contains a list of the nine most
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Profile and History Kentucky Fried Chicken (KFC)‚ founded by Colonel Harland Sanders in 1930‚ has developed to become one of the largest fast-food chicken operator and franchiser around the world with more than a billion "finger lickin’ good". In 1966‚ it went public and was acquired by PepsiCo‚ Inc. In 1997‚ PepsiCo spun-off of its quick service restaurants including KFC into an independent restaurant company‚ Tricon Global Restaurants‚ Inc (KFC Vietnam 2008). The company now was known as Yum
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2000). R. D. Hot"‚ "eBay Rules: The Online Marketplace Thrives in Good Times and Bad‚" BusinessWeek‚ No p. 172. R. D. Hot"‚ "The People ’s Company‚" BusinessWeek‚ No. 3760 (Decembers‚ 2001)‚ pp Report Says‚" New York Times (April 26‚ 2003)‚ p. A20. Information Week‚ No. 902 (August 19‚ 2002)‚ p. 22. D. J. Lipke‚ "Mystery Shoppers‚" American Demographics. Vol. 22‚ No
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Content 1. Since its entry into India in 1995‚KFC has been facing protests by cultural and economic activists and farmers. What are the reasons for these protests and do you think these reasons are justified? Exaplain…………………………………………………………………….. 5-6 2. PETA has been protesting against KFC in India since the last 1990s. What are the reasons for PETA’s protests against KFC and how did KFC’s management react to them? Do you agree with PETA that KFC has been cruel toward the birds and hence
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KFC thinks it’s got the next "Where’s the beef?" The chicken chain‚ which reported nearly $5 billion in sales last year‚ is rolling out what it’s sure is a viral tagline for what it’s sure is a killer new product made for millennials. KFC is so certain that it’s giving the launch more support than it’s given any in more than a decade—up to an estimated $50 million. And it has tapped an Academy Award winner‚ David O. Russell of "Silver Linings Playbook" fame‚ to direct the ads. KFC is touting
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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