or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities or neighborhood. Geographically‚ KFC is used in every part of the country as well as all over the world. They focused
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political factors includes the government policies as KFC being a foreign company‚ but they have to obey the policies of the Government laid by the government of Pakistan‚ the country where the business activities are being carried out. KFC has handled this situation very tactfully and has obeyed the policies of the Government as prescribe by the government in order to run this kind of business. The other major factor is the pricing policies. KFC maintain & design its price policies keeping in view
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1 Introduction: The hospitality industry is experiencing a boom across the world. Bangladesh is not an exception. A plethora of new hotels have opened in Dhaka‚ Chitagong‚ Sylhet and Cox’s Bazar. Day by day Hotel Sarina & Dhaka Regency Hotel & Resorts become the top most Hotel in Bangladesh. HOTEL SARINA Dhaka’s newest Govt. approved 5 star business hotel. 201 Rooms including 14 suits‚ All room with high speed internet connection along with dedicated port for laptop‚ mini bar ‚ in room
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Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
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Case Study Questions 1: How do the IT investment strategies and focus of FedEx and its main competitor UPS differ? Which Company has the better strategy? Why? The chief information officer of FedEx‚ Rob Carter states that the IT investment strategies are customer based technologies. FedEx focuses less on operational technology and more on revenue-generating‚ customer satisfaction‚ and strategic advantage technology (O’Brien 43). UPS is a much larger company that focuses on operations and
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Kentucky Fried Chicken and the Global Fast food Industry Complete an external analysis of KFC including a stakeholder (outside of KFC) analysis External Analysis = economic‚ political‚ social‚ ecological‚ technological‚ International Environment Economic Factors 1. Prime interest rates 2. Inflation rates 3. Trends in the growth of the gross national product 4. Unemployment rates 5. Globalization of the economy 6. Outsourcing Social Factors Present in the external environment: Beliefs
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Background Party Plates is a company that designs and manufactures decorative and disposable paper plates and napkins for special occasions. Objective The president of Party Plates has requested that our team form a new proposal. She wants information on wireless technologies and how they might be helpful to the company. As a group we have chosen two major forms of wireless communication that we think would be very helpful in running your operations. We will also state the pros and cons for
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Operational IS‚ Restaurant Ordering‚ Ingredient Purchasing‚ Staff Roster‚ Payroll‚ Accounting IS. But need an Analytical IS to support manipulation of info 2 create Biz Intelligence in support of strategic DM. Additionally appropriate decision support system could help managers: 1 check if changing no. Items on menu have >effect. 2 investigate ? Happen if rest open > or $100 on a transaction‚ to Up-selling or Cross- Selling. ⏏could use a Customer Service CRM IS to 1) auto make + cancel reservations
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If you were in charge of your company’s information systems department‚ what issues would you want to clarify with prospective vendors? Would you entrust your corporate systems to a cloud computing provider? Why or why not? Are Electronic Medical Records a Cure for Health Care? What management‚ organization‚ and technology factors are responsible for the difficulties in building electronic medical record systems? Explain your answer. What stages of system building will be the most difficult when
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Vendors / Consultants Role with their solutions or products- “We being a part of TCS‚ TCS being a part of us‚ that’s what helps us succeed.” - Cummins Corporation‚ USA‚ Vandana Chenanda‚ Director‚ Engineering and PLM Systems and Support Vendor-TCS (Tata Consulting Services)- Tata Consultancy Services (TCS) is a leading global consulting firm with established success in improving decision-making processes at companies worldwide. The firm’s internal practices ensure that it has dedicated‚ experienced
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