Role of Information Technology in Relationship marketing By : Krishna Vaghela Role of information technology in Relationship Marketing The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker “ Abstarct: In today’s market customer is king and every activity gives centre place to the customer because this is time to make your business customer oriented. RM is defined as the identification‚ establishment‚
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Global Economy and its impact on Information Technology The global economy gave business the ability to market products and services all over the globe. It has also allowed them to develop partnerships and alliances throughout the world‚ which has become essential for success in today’s business.” This increase in globalization has created many new opportunities‚ such as niche markets‚ and requires everyone to keep up with globalization in order to stay competitive. The trend of becoming transnational
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Role of Information Technology in Curriculum Development Information (Definition) The concept of information is closely related to notions of constraint‚ communication‚ control‚ form‚ instruction‚ knowledge‚ meaning‚ mental stimulus‚ pattern‚ perception and representation (Or) In general‚ raw data that: Has been verified to be accurate and timely Is specific and organized for a purpose Is presented within a context that gives it meaning and relevance and which Leads to increase
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Vulnerability - weakness in a target that can potentially be exploited by a threat security Privacy - groups & individuals have the right to determine to what extent‚ how‚ to whom‚ when their information is disclosed Data mining - searching & analyzing masses of data to find patterns & develop new information or knowledge Computer profiling - analyzing data in computer files to determine characteristics of people who are likely to engage in certain behaviour Data protection should ideally be
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the role of technology and technological developments has been regarded as entirely beneficial to the society. However‚ in the past few years‚ a number of voices have questioned this benevolent view of the effects of technology upon society. We are wedged in a society that compels and encourages us to get the newest and best possible technology as we can. The problem is that for most of us having the newest and best is more than we will ever need. The maximum exploitation of technology exits at workplace
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Information Technology and the ‘Going Paperless’ Concept The idea of a company’s business operations venturing into a paperless environment from a paper-filled filing cabinet clutter is not a new concept. The aspiration for a paperless environment was conceived in the minds of management beginning over twenty years ago‚ dating back to manufacturers and the idea of paperless workstations. (Weber) Unfortunately‚ the businesses then were forced to delay paperless environment execution due to a
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achieve the desired result either totally or partially. The problem is also compounded by the lack of clear criteria for evaluating the success of such projects. There is little doubt that e-governance increases the efficiency and productivity of government services‚ thereby reducing the costs involved. However the problem lies in the conceptualization of the project. Any e-governance project should involve the people‚ process and technology in the said order. However the projects tend to veer of their
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Information Technology The modern technology‚ which deals with the retrieval and Technology. This board term encompasses computer science and technology as well as communication systems such as computer networks (Internet) etc. The stunning advances in various fields of science and technology have had a profound impact on our lives in almost every sphere of our activity whether it’s health‚ agriculture‚ communication‚ transport or defense etc. These advance are the outcome of an ever-growing volume
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239 ETHICS OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) Paper prepared by Tengku Mohd T. Sembok‚ Universiti Kebangsaan Malaysia for the Regional Meeting on Ethics of Science and Technology 5-7 November 2003‚ Bangkok UNESCO Regional Unit for Social & Human Sciences in Asia and the Pacific (RUSHSAP) 241 ETHICS OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) 1. INTRODUCTION Globalization and digital convergence in the emerging knowledge society has raised complex ethical‚ legal and
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(Duysters et al (2004) that collaboration efforts of firms many times yield positive results‚ however failures have also been reported 5 (Ratner 2011) Chesbrough‚ H. (2003c). Open innovation: the new imperative for creating and profiting from technology: Harvard Business Press. Chesbrough‚ H.‚ Vanhaverbeke‚ W.‚ & West‚ J. (2006). Open innovation: Researching a new paradigm: Oxford University Press‚ USA Chesbrough‚ H. (2006). How to Drive in new innovation landscape: Havard Business School
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