The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune-500 Companies Author(s): June N. P. Francis‚ Janet P. Y. Lam‚ Jan Walls Reviewed work(s): Source: Journal of International Marketing‚ Vol. 10‚ No. 1 (2002)‚ pp. 98-116 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/25048880 . Accessed: 19/02/2012 07:18 Your use of the JSTOR archive indicates your acceptance of the Terms
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Description and Summary The Fortune Cookie Chronicles followed the author‚ Jennifer Lee’s‚ journey to discovering why Chinese food was present in America and other countries around the world. She investigated the origins of chop suey‚ General Tso’s chicken and most importantly‚ the fortune cookie. Her inspiration for her journey arose when mysteriously‚ 110 people won the lottery‚ and they stated that it was because of a fortune cookie bearing the winning numbers. Through her travels‚ Jennifer Lee
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Hu Shek Teng SCM-025922 24/11/2014 Appeal to common belief‚ technology advance has made life easier and plays a significant role in almost all fields of human life. The tremendous benefits of technology are very inspiring indeed. However‚ the dark sides of technology should be also concerned. One of the most critical consequences was the health of human being critically devastated. People around the world had become increasingly glued to electronic gadgets. Moreover‚ reporting of health issues
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Memo Writing Memos have one purpose in life: as the authors of Business Writing Strategies and Samples put it‚ "Memos solve problems." Memos solve problems either by informing the reader about new information‚ like policy changes‚ price increases‚ etc.‚ or by persuading the reader to take an action‚ such as attend a meeting‚ use less paper‚ or change a current production procedure. Regardless of the specific goal‚ memos are most effective when they connect the purpose of the writer with the interests
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To: BCOM Classmates From: Helen Le Date: September 27‚ 2017 Subject: Informational Interview Memo One of the easiest way to learn about a subject in your field is to ask the people who are already in it. For this informational interview I interviewed Andrew Rodriguez at Wells Fargo Bank in Norcross. Rodriguez graduated in 2012 with a bachelor degree in Finance. I had trouble finding the right person to interview after searching on LinkedIn
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Man is the architect of his own fortune You believe it or not but it is absolutely true that man is the architect of his own fortune. Now many people search for how to become a successful person. If you do hard work then you must become successful person. If you want to be rich then you have to work more than others with dedication. One of the great people has said that a man can make or mar himself as her wishes. If a man puts his whole heart into his work and makes the best use of this talent
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SAMPLE EMPLOYEE MEMORANDUM To: [specify distribution] From: [CEO or senior management official] Subject: Computer Software and U.S. Copyright Law Date: [insert] The purpose of this memorandum is to remind you of [name of organization]’s policy concerning the illegal copying and use of commercial software. Unlicensed duplication or unauthorized use of any software program is illegal and can expose you and the company to civil and criminal liability under the copyright law. To
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Mrs. Alexander‚ After a lengthy review process we are drawing close to the date where I will present my report to the committee. Before we get to that meeting I could appreciate some additional information to help you make your decision. What makes the Video Game Store the right choice? The store will provide sales of your company. This will serve a two-fold purpose for your employees and clients. First‚ it will enable your employees to have onsite access to video games. Second‚ it will
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------------------------------------------------- ------------------------------------------------- Accounting 243: Accounting Research INSTRUCTOR: Eralda Kanacevic‚ MBA Instructions: Exam is due by 10/23/12 @ 11:59pm Please submit in the drop box under week 4. Student: Gergana Ruseva-Ormanova 1-What are the skills that are tested on the CPA and what are they called? The skills tested on the CPA Exam are: researching relevant financial accounting‚ tax‚ auditing and attestation literature;
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memorandum to: department of parking and transportation from: Napoleon Rosado subject: organizing fiu parking date: cc: Students@.fiu.edu It is no secret that parking at FIU has been an ongoing phenomenon rehashed and disused over before‚ that has affect both students and faculty tremendously. Almost anyone‚ who has visited FIU has experienced this unfortunate occurrence. This problem continues to emerge and could become immense‚ if the campus is expanded by generating the addition of newly
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