Informational and Transformational Responses to Celebrity Endorsements Kenneth R. Lord and Sanjay Putrevu Using three studies‚ this research examines the relationship between dimensions of celebrity endorser credibility (attractiveness‚ expertise‚ trustworthiness) and consumer motivation (informational and transformational). Studies 1 and 2 reveal celebrity expertise and trustworthiness are the primary determinants of informational processing‚ while attractiveness is the principal variable driving
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Desired Job Position: Assistant Marketing Manager Table of Contents Job description of my expected entry-level job Page 3 Salary ranges (from 3 sources) Page 4 Summary of informational interview Page 5 Personal statement Page 6 List of 10 target companies Page 7 References Page 8 Job description of my entry-level job Assistant Marketing Manager The Assistant Marketing Manager is the entry-level position in brand management
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On November 18‚ 2012 at 1:00pm I interviewed Stephan Baldwin‚ a substance abuse counselor at Stephens Medical Hospital in Edmonds. The reason for this interview was for me to gather as much information in the substance abuse field as possible and the requirements needed for this type of position‚ and to expand my professional network. For a long time I have debated a career in business or psychology. If I chose psychology I would want to do something related to counseling‚ or even possibly be a psychiatrist
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Owner of Nutra-Planet‚ Sam Hong‚ is a respected‚ hardworking man that gave me advice that will be very useful in the future. Nutra-Planet is an online supplement store that has been growingly rapidly the past few years. I met with Mr. Hong for about twenty minutes‚ and discussed things such as: the education needed to work in his business‚ his job setting‚ required skills‚ and many other things. I chose Mr. Hong because I have been a customer with his business for a few years‚ and his warehouse/office
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C Critical Issues Commentar y I C A BIBLICALLY BASED COMMENTARY ON ISSUES THAT IMPACT YOU MAY /J UNE 2004 ISSUE NUMBER 82 THE DANGERS OF DIVINATION B Y B O B D E W A AY "When you enter the land which the Lord your God gives you‚ you shall not learn to imitate the detestable things of those nations. There shall not be found among you anyone who makes his son or his daughter pass through the fire‚ one who uses divination‚ one who practices witchcraft‚ or one who interprets omens‚ or a sorcerer
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1. Informational interviewing is something I was unfamiliar with until this session. I believe knowing more about informational interviewing will help me as a leader because I will be able to share my knowledge with others who are struggling with finding internship opportunities or jobs. Also‚ I will be able to lead a person to different resources to learn more about informational interviewing. Public speaking is an area I feared for several years. My biggest drawback when it comes to public speaking
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strategy+business The Fortune at the Bottom of the Pyramid by C.K. Prahalad and Stuart L. Hart from strategy+business issue 26‚ first quarter 2002 © 2002 Booz Allen Hamilton Inc. All rights reserved. e-Doc The Fortune SECURITY AND S T R AT E GY Bottom Pyramid at the of the Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor. content strategy & competition
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Texting and driving…it can wait. All of us need to be aware of texting and driving and the dangers of it and take steps to minimize the risk to ourselves and others. Is it really that important to stay connected during every hour of the day? According to Ian Mulgrew‚ a journalist/author from Canada‚ many accidents are blamed on distracted driving and most of the distractions are caused by cell phone usage (Mulgrew). Drivers today have such busy lives and never have time to get the things
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1 Mayan Calendar http://www.2012.com.au/unlimited.html A key truth is that there is a DIVINE PLAN. The future belongs to those that trust in the process and are willing to go with the divine plan. The main tool for understanding this plan is the Mayan calendar. The truth about the Mayan calendar is really not difficult to understand. The problem is only that we have all been conditioned by a materialist mind that makes us look for the ultimate explanations in the material reality rather than
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The purpose of this informational interview for main to gain knowledge in the field I am interested in pursuing in my future. I plan to pursue a career as a mechanical engineer and by Interviewing Mr. Benjamin Rashford‚ I plan to gain useful information regarding my career field and how I could become successful in the future. My questions: 1. How would you describe a typical day as a mechanical engineer on the job? a. What are your duties and responsibilities? b. What kind of problems do you often
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