Informational and Transformational Responses to Celebrity Endorsements Kenneth R. Lord and Sanjay Putrevu Using three studies‚ this research examines the relationship between dimensions of celebrity endorser credibility (attractiveness‚ expertise‚ trustworthiness) and consumer motivation (informational and transformational). Studies 1 and 2 reveal celebrity expertise and trustworthiness are the primary determinants of informational processing‚ while attractiveness is the principal variable driving
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1. Title/Topic – Texting and Driving 2. General Purpose – To inform the audience about the negative impact of texting while driving. 3. Specific Purpose – By the end of my speech‚ the audience will be better informed about how texting and driving is dangerous on the road. That‚ no text is more Important than your own life. 4. Thesis Statement – Texting while driving has become a problem into today’s society and has continued to happen. With‚ new technology gadgets constantly growing in this day
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in the country. 3. The greatest danger to a Utility worker is electrocution. (Transition Statement: First‚ Power line utility installers are amongst the 10 ten most dangerous jobs in the country.) II. Body of the Speech A. Professions that
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Ashley Riggs 9/15/11 Speech I Block 1 General Purpose: I would like to inform my class on real Ninjas. Specific Purpose: I decided to write this speech‚ to give my class information on real Ninjas. Introduction I. Attention Getter: Black figures with hidden faces move swiftly through a courtyard‚ slinking over walls like spiders and running lightly across rooftops‚ quick as cats. These are the ninjas of the movies and comic books‚ the stealthy assassin in black robes with magical abilities
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Gabriela Arrazola Com107 Outline Lucid Dreaming Purpose: To introduce a unique topic on a certain stage of dreaming Thesis: what is so important/interesting about lucid dreaming? I. Introduction A. Have you ever wanted to visit a place from a book? …How about recreate the greatest moment that you’ve ever lived or maybe even create one that you would want to live through? B. My name is Gaby Arrazola…will introduce term Lucid Dreaming C. (a) What exactly Lucid Dreaming means and
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Informative Speech How to Cope with Losing a Loved one How to cope with losing a loved one I. I am the oldest child of three children. A. I am 27 years old‚ Patrick would be 25 and Joseph is 24. 1.) I was more like their mother then sister. B. We are a very close family. 1.) My family lost four young adults in less then three months. 2.) We lost Patrick and a cousin from each side of the family in one day. 3.) One month prior to my brothers’ death I lost a cousin to an overdose
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4. Destination / Objective Sentence: Today‚ I am here to influence you to see the importance of CPR and take action and learn CPR not only for you and your own safety but for the people you are around. 4. Explain your Map to your Destination: Speech Preview: These are the things I want to tell you about …1. What is CPR? 2. Why is it Important? And how you can go about learning CPR. Transition: Let’s begin with the basics….What is CPR anyway….Here is a video
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Desired Job Position: Assistant Marketing Manager Table of Contents Job description of my expected entry-level job Page 3 Salary ranges (from 3 sources) Page 4 Summary of informational interview Page 5 Personal statement Page 6 List of 10 target companies Page 7 References Page 8 Job description of my entry-level job Assistant Marketing Manager The Assistant Marketing Manager is the entry-level position in brand management
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1. What is Dyslexia? 2. Who does it affect and Symptoms 3. Tools used for right brained learning F. Transition to the body of your speech: II. What is Dyslexia? Dyslexia is the brains inability to process symbols or words properly. A. 1. Someone dyslexic does not only get things backwards.
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On November 18‚ 2012 at 1:00pm I interviewed Stephan Baldwin‚ a substance abuse counselor at Stephens Medical Hospital in Edmonds. The reason for this interview was for me to gather as much information in the substance abuse field as possible and the requirements needed for this type of position‚ and to expand my professional network. For a long time I have debated a career in business or psychology. If I chose psychology I would want to do something related to counseling‚ or even possibly be a psychiatrist
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