Case Study: Competition in Energy Drinks‚ Sports Drinks‚ and Vitamin-Enhanced Beverages ------------------------------------------------- pavangradapp@gmail.com 1. What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. Demographics: The total sale for beverages in 2009 in the US was about 458.3 billion
Premium Coca-Cola Soft drink Energy drink
Informative Speech Outline “Depression” INTRODUCTION I. Good evening everyone! Many of us have face depression sometime before or maybe facing it now. II. This is something that most of us feel at one time or another in our lives. III. I have taken some time to research three websites all about depression as well as have experienced it myself in my life. IV. Depression is the most common mental disorder and according to the National Institute of Mental Health‚ about 9.5 percent of the population
Free Major depressive disorder Bipolar disorder Dysthymia
In recent years‚ researchers have begun to focus attention on an emerging trend of consuming energy drink mixed with alcohol AmED. Consumption of AmED is thought to have a correlation with high-risk behavior and negative effects on the consumer. Several research articles have examined the various facets of this practice. Some of the points of consideration that have been researched include the motivations behind consuming AmED‚ the effects of consuming AmED on alcohol consumption and the likelihood
Premium Caffeine Drinking culture Alcoholism
Student name: Michael Dougherty Jr General Purpose: To Persuade Specific Purpose: By the end of my speech‚ the audience will believe that ADHD is over diagnosed in America and that the side effects of the medication are negative‚ causing some people behavioral problems in the future. Central Idea: America has glorified the diagnosis of disorder in order to create a reason for the misbehavior of their children. I. Introduction 1. Attention-getter I was in Wal-Mart last week and I saw a mother
Premium Attention-deficit hyperactivity disorder Methylphenidate
When the body is sleep-deprived‚ it is like a car running on a half-empty gas tank. People usually don’t know when their bodies will run out of fuel- and the results can be disastrous. In fact‚ sleep deprivation has caused tragedy: It is the second leading cause of all car accidents in the United States. At least one-third of Americans‚ about 85 million people‚ sleep only six of the eight or nine hours that sleep specialists say is needed each night. According to James Maas‚ a sleep specialist‚ this
Free Sleep Sleep deprivation Sleep disorder
Informative Speech: Nuclear Energy Purpose: The purpose of this speech is to inform others about the production‚ utilizations and impacts of nuclear energy. I. INTRODUCTION A. Attention Getter: When most people think of nuclear energy‚ the first thing that comes to their minds is a devastating bomb explosion or a nuclear power plant meltdown. But‚ in reality‚ nuclear energy is a sustainable energy source that has an enormous variety of uses. B. Thesis: The uses of nuclear energy range from
Free Nuclear power Nuclear fission Uranium
Speech 101 Maria Nunez Assignment: Informative speech June 27th‚ 2013 General Topic: Stress Specific Topic: The effects of stress on the human body Purpose Statement: The purpose of my speech is to inform the class what stress is and how it affects your body‚ your thoughts and feelings‚ and your behavior. It is Important to know how stress effects the human body because stress can happen daily. Attention Getting Device: We’ve all had the feeling before. Your stomach is in knots
Premium English-language films Psychology Rhetoric
Speech period 5 September 28th‚ 2012 Insomnia Relief Leonardo da Vinci once said‚ “A well-spent day brings happy sleep.”…but what if you have insomnia‚ or in other terms‚ you just can’t sleep? People are losing sleep daily‚ in such a fashion that most trouble staying awake during school‚ work‚ or even driving. I’m certain somebody in this audience has had or is going through insomnia right now‚ because according to MedPageToday.com‚ 25% of teens suffer from Insomnia every night. So look around
Free Sleep Sleep deprivation Sleep disorder
MARKETING PLAN TIGER ENERGY DRINK STAY FOCUSED 1.0. Executive Summary Tiger Energy Drink offers their consumers “a unique product endowed with different usage alternatives” providing a beverage focused on positive effects of an energy drink and guarana with an amazing sweet taste. Tiger Energy Drink is an alternative to tea and coffee and can be consumed cold or hot depending on the preference. It has a very sweet taste -not too much intense- and can be consumed as a regular beverage
Premium Alcoholic beverage Energy drink Caffeine
I. ROCKSTAR‚ INC. Rockstar Energy Drink was founded by Russell Goldencloud Weiner‚ a doctor of nutritional enthomedicine‚ according to the Rockstar website. His parents‚ two renowned herbalists‚ helped to produce the Rockstar formulations. Today‚ three formulas of Rockstar are on the market: Original‚ Cola‚ and Diet. The original formula was first launched in 2001‚ making the company only 4 years old. The company is based in Las Vegas‚ Nevada‚ one of the trendiest locales of the United States‚ lending
Premium Energy drink