Infosys Marketing Plan Submitted by: Avik Mukherjee‚ Amit Kamat‚ Kanjana V. (I) The Challenges 1. Operating Challenge expanding high end consulting across business units 2. Branding Challenge developing a brand without advertising 3. Resource Challenge scaling up for excellence (II) Situation Analysis Company Analysis Goals 1. To differentiate itself from other IT outsourcing companies 2. To be considered amongst the top 3 slots in request for proposals Culture
Premium Marketing
Challenges faced By Infosys Management in branding the company: • Lack of vision/Direction: Choose one of the four faces---end-to-end service including consulting in IT services‚ maintain status quo‚ expanding leadership in Indian market‚ end-to-end vertical integration capabilities. Markets: India only vs. Global Branding. • Advertise what: Value proposition shift from low cost operational high efficiency service provider to include high end business consulting. Not advertising the global
Premium Brand Advertising Brand management
concentrates on the Infosys Group and the approach in which its executive management had elected to handle the firm’s human resources issues as they evolved‚ along with their challenging issues‚ during numerous stages of this pioneer company’s road to sensation. It also talks about iRace (Infosys Role And Career Enhancement tool‚ which had a negative effect on their image as an apex company resulting in 4500 employees leaving their occupations. The opening years that led to Infosys becoming a viable
Premium Human resource management Employment Recruitment
success of Infosys as an organization. The reasons for its success will be identified as located in its structure‚ technology‚ culture‚ design‚ fit with the environment etc. Overall this study aims at projecting the strengths of Infosys in structural and functional arenas which have contributed in building up Infosys as a successful organization. The report starts with general introduction of Infosys and its background. We then present the holistic account of various initiatives taken by Infosys in various
Free Infosys Bangalore Chennai
METHODS AT INFOSYS Need for Training The dynamic nature of the software and IT industry requires its workforce to upgrade frequently in technology and skills. Companies were focusing on continuous training and development of their employees‚ which also helped in the reduction of attrition rate. At Infosys‚ every new recruit underwent approximately three months of training before they were made billable to clients. The American Society for Training and Development (ASTD) rated Infosys as the world’s
Premium Soft skills
Infosys Case Study: How Human Resource Management links people with the strategic needs of the business. | | Robin Anderson Kaplan University GB520: Strategic Human Resource Management Unit 2 Case Analysis March 20‚ 2012 | What is Strategic Human Resources Management and how does it link the people with the strategic needs of the business? This paper attempts to analyze a case study regarding Infosys’ human resource (HR) operations at intermittent times between 1987 and 2003 when significant
Premium Human resource management Human resources
INFOSYS CASE STUDY Question1: Introduction to the organisation‚ knowledge management needs and focus at infosys 1- Introduction to the organisation Founded in 1981 in India‚ Infosys is an Indian software services company with their headquarters in Bangalore‚ Indian. The organisation now has current revenue of over $ 2.1 billion (case study‚ 2006) and has over 69‚000 employees worldwide. Infosys is one of the leading information technology service companies in India that uses an extensive
Premium Knowledge management
Please address all correspondence to Prof. Ram Subramanian‚ School of Business‚ Montclair State University‚ Montclair‚ NJ 07043‚ USA. E-mail: Subramanianr@mail. montclair.edu. Infosys Technologies Limited: The Global Talent Program T.V. Mohandas Pai‚ Director and Member of the Board for Infosys Technologies Limited (Infosys)‚ the Bangalore‚ Indiabased information technology company‚ eased his six-foot three-inch frame into his office chair and pulled up the latest US recruitment report. It was Monday
Premium Infosys N. R. Narayana Murthy Bangalore
Case analysis: Case: Infosys vs Satyam. Whose wealth is maximized? 1. Synopsis: The case revolves around the accounts manipulation of Satyam Computers. It makes a comparison between two companies of the same competitive IT industry i.e Infosys and Satyam Computers. It shows how the company’s fate/ business scenario depends upon the financial vision of the CFO. The principal objective of the case is to analyze the role of a CFO in maximising shareholders’ wealth. The main objective of every
Premium Corporate governance Corporation Management
# 1 Discuss the reasons why Infosys might want to disclose additional information voluntarily. As learned in class‚ accounting principles and disclosure regulations differ between countries and there is often a lack of transparency‚ especially in merging economies. There are several reasons why Infosys might want to disclose additional information on a voluntarily base. Such information can help investors‚ analysts and the general public to gain a better understanding of the company’s current
Premium Balance sheet Finance Stock exchange