Employer branding From Wikipedia‚ the free encyclopedia Minchington (2005) defines your employer brand as “the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates‚ clients‚ customers and other key stakeholders).” Employer branding is therefore concerned with the attraction‚ engagement and retention initiatives targeted at enhancing a company’s employer brand. Strong employer brands
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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CHALLENGES OF GLOBAL SUPPLY CHAIN MANAGEMENT Introduction Rapid growth of globalisation has enabled the developed countries to gather the motivation for making investment in developing countries. The developed countries nowadays are investing in different sectors of developing countries. Acknowledging the increasing rate of investment of the developed‚ the entrepreneurs of the developing countries are setting up the necessary infrastructure and facilities to produce low-cost goods for retail
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unusual weather patterns and high amounts of air‚ sea‚ light and sound pollution has called for the efforts of nations‚ NGOs and organizations in facing these environmental global challenges. China‚ one of the world’s leading economies expected to overtake the United States of America‚ has faced countless environmental challenges resulting from the ruthless development and advancement of technology and power in the country. The pollution and increased dependency on traditional resources such as coal
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Cross Cultural Management in INFOSYS INTRODUCTION Infosys Technologies Limited (BSE: 500209‚ NASDAQ: INFY) is a multinational information technologyservices company headquartered in Bengaluru‚ India. It is one of India’s largest IT companies with over94‚379 professionals (including subsidiaries) as of June 30‚ 2008. It has nine development centers inIndia and over 30 offices worldwide. Its annual revenues for the fiscal year 2007-2008 exceeded US$4billion with a market capitalization
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the fastest growing areas in franchising. Numerous systems are learning that they’re significantly more effective in presenting their products and services to the public when they do so in association with another brand. A company may use dual branding when they want to increase the market share‚ saturating the market by filling all price and quality gaps and catering to brand switchers users who like to experiment with different brands‚ a dual brand strategy also may be applied when two companies
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Aloha products Aloha Products is a United States-based coffee-processor company that has been providing non-specialty and low-priced coffee for over a hundred years. It purchases the raw materials or what buyers and sellers refer to as “green coffee” from brokers and trade firms then processes the coffee and sells the final product to customers. Large companies such as Nestle and P&G directly import the unprocessed or green coffee beans from coffee plantations in tropical countries such as Brazil
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EMPLOYER BRANDING: AN INNOVATIVE APPROACH Introduction Headlines like RINL(Rashtriya Ispat Nigam Limited ) Personnel department gets ISO 9000 for its excellent services in Human resources‚ ‚ Standard charted bank employees to have5 days week‚ ICICI plans to recruit 30‚000 employees in coming year ‚ Accenture on course to hit 35‚000 headcount in India or launching of a completely a new Brand strategy .TCL a china based electronic company termed " Creative life "for global market or Infosys to open
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Schedules to the Financial Statements for the year ended March 31‚ 2011 15. Significant accounting policies and notes on accounts Company overview Infosys BPO s.r.o. is a leading provider of business process management services to organizations that outsource their business processes. Infosys BPO s.r.o. is a majority owned and controlled of Infosys BPO Limited. The Company leverages the benefits of service delivery globalization‚ process redesign and technology and thus drives efficiency and cost
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Infosys® Technologies Ltd.: Growing Share of a Customer’s Business James A. Narus D.V.R. Seshadri* March 2004 * James A. Narus is Professor of Business Marketing‚ Babcock Graduate School of Management‚ Wake Forest University in the U.S.A. D.V.R. Seshadri is Visiting Professor at Indian Institute of Management Bangalore‚ India. We gratefully acknowledge the significant contributions of Infosys executives and managers in providing case information. CASE QUESTIONS TO ADDRESS 1. Looking
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