The Boeing 737 is a short- to medium-range‚ twin-engine narrow-body jet airliner. Originally developed as a shorter‚ lower-cost twin-engine airliner derived from Boeing’s 707 and 727‚ the 737 has developed into a family of nine passenger models with a capacity of 85 to 215 passengers. The 737 is Boeing’s only narrow-body airliner currently in production‚ with the -600‚ -700‚ -800‚ and -900ER variants currently being manufactured. Originally envisioned in 1964‚ the initial 737-100 first flew in 1967
Premium Boeing 737
Summary Airbus and Boeing are competitors in the aircraft industry as both of the companies are aircraft manufacturers. Boeing was actually founded in 1916 in Seattle earlier than Airbus and got huge support from US government. It was a dominant player in the global manufacturing industry in the 1960’s together with McDonnell Douglas. Meanwhile Airbus was founded in 1970s by four countries which are France‚ Germany‚ Spain and United Kingdom. These countries have supported Airbus from its establishment
Premium Federal government of the United States Airbus European Union
Pepsi has used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity
Premium Nikita Khrushchev Soviet Union Joseph Stalin
group of sellers and to differentiate them form those of competitors Essentially a marketer’s promise is to deliver a specific set of features‚ benefits and services consistently to the buyers Cadbury’s best tasting chocolate constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filled bars and novelties The Cadbury brand is associated with best tasting chocolate Marketing managers at Cadbury are working to ensure this association is continually
Premium Brand Chocolate Brand equity
VERTU presentation for “Branding for Luxury Products” course. HISTORY The VERTU originally started in 1998 in Great Britain‚ now wholly owned subsidiary of Finnish company Nokia. The same year founder and Chief Designer‚ Italian Frank Nouvo began putting his ideas for Vertu on paper and the board of Nokia gave the project a green light. Frank Nuovo was a design strategist at Nokia from 1995 to 2006‚ when he left to become Vertu’s
Premium Brand Marketing Brand management
create the best and safest aircraft. Airbus’ corporate values are; youth development‚ environment – biodiversity program and humanitarian and community support. Both company’s mission statements are similar in that they talk about their products‚ but Boeing also includes information on the countries that they are supporting through export‚ information on their employees and on their leadership. Airbus’ vision statement is just about their product where Boeing’s is about being a great‚ strong aerospace-based
Premium Investment Pension Corporate finance
Isolation of the active ingredient in an Analgesic Drug from extraction‚ filtration and melting point. Chm237 Abstract: Acetaminaphen was crushed then extracted for the active ingredient by mixing it with methanol. Then separated from the binders by centrifugation and a filtration technique using a Pasteur pipet packed with alumina. The remaining solvent was then evaporated to yield the solid analgesic(.2295g‚ 45.9% yield) which was collected by filtration and tested for the
Premium Melting point Liquid Codeine
Avionics is a term used to describe all of the electronic systems used on aircraft‚ artificial satellites and spacecraft. Avionic systems include communications‚ navigation‚ the display and management of multiple systems and the hundreds of systems that are fitted to aircraft to meet individual roles. These can be as simple as a searchlight for a police helicopter or as complicated as the tactical system for an airborne early warning platform. | | [edit]History The term avionics is
Premium Boeing 787
Table of Contents Question 1 3 a) Identify and elaborate the market entities from reading materials One and Two. 3 b) What are the ways Apple used to retrain her customer? 5 Introduction of Apple Inc. 5 Customer Loyalty 5 Quality Management 5 Friendly employee and friendly environment Apple Store 6 Question 2 7 a)Review L’Oreal’s brand portfolio. What role have target marketing‚ smart acquisitions‚ and R&D played in growing those brands? 7 Introduction 7 Target Marketing
Premium Marketing
Effect of Brand Image on Consumer Purchasing Behaviour on Clothing: Comparison between China and the UK’s Consumers By Kwok Keung Tam 2007 A Dissertation presented in part consideration for the degree of “MSc International Business” Table of Content Page numbers Abstract i Acknowledgements ii Chapter 1: Introduction 1.1 The importance of brand image on fashion clothing 1.2 Background information of China and the UK clothing markets 1.2.1 China clothing market 1.2.1.1 Chinese
Premium Brand Branding Brand management