VVietnams Cosmetics Market With a population of 86 million – over half aged under 30 – Vietnam in particular is an attractive market for cosmetic companies. In fact‚ according to business advice service Vietnam Net‚ approximately 90% of cosmetics sold in the country are imported. The country’s largest foreign players are South Korea (30%)‚ the EU (23%)‚ Japan (17%)‚ Thailand (13%) and the US (10%)‚ according to 2006 estimates from the US Commercial Service. Ngo Minh Phuong from the US Commercial
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really only females can do make-up or apply makeup? No! The era is changing now. In order to enhance physical appearance‚ men apply make-up on their faces too. They apply make-up more than any females which are most of the males or men’s purchasing cosmetics more than females. But‚ women apply make-up in a same way too. They apply make-up just to change the appearance of the current outlook. They just want to show more confidence without the shallow eyes after make-up was apply. Besides that‚ men apply
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contributing to the Company’s success. Balancing our lives with God‚ family and career in harmony will lead to happy‚ fulfilled lives. Company History: One of the largest cosmetics companies in the United States‚ Mary Kay‚ Inc. specializes in the manufacture and direct sale of more than 200 products‚ including skin creams‚ cosmetics‚ fragrances‚ dietary supplements‚ and other personal care items. Its direct sales force consists primarily of women who sell full- or part-time through home demonstrations
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1. Why has Mary Kay Cosmetics (MKC) not been as successful as Avon in penetrating international markets? In 1992‚ the percentage of international sales of Mary Kay Cosmetics was only of 11% of total sales while‚ for instance‚ the percentage of international sales of Avon (a main competitor) was 55%. The reasons why MKC failed when penetrating international markets were‚ among others‚ that they did a direct application of their US marketing strategy (products and communication) without taking
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1.Why has MKC not been as successful as Avon in penetrating international markets? There are a number of good reasons that explain why Mary Kay Cosmetics (MKC) had not been able to penetrate the international markets as well as Avon did. The head of MKC’s Curran Dandurand identified a number of reasons for this phenomenon‚ according to this case study. Dandurand’s analysis concluded that mainly MKC’s limited international success was due the following reasons. Marking strategy- MKC made a very
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Connecticut and later to New York City. In 1886‚ Pond’s began to advertise nationally. They would‚ however‚ advertise under the name of Pond’s Healing until 1910. By the twentieth century‚ the company’s main strategy was geared towards selling cosmetics products‚ and so the "Pond’s Vanishing Cream" and the "Pond’s Cold Cream" were created‚ marking the entrance of Pond’s products into the facial care industry. In 1987‚ the Chesebrough Manufacturing Company by most known as "Chesebrough-Ponds"‚ was
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When you hear the word “cosmetic” or “make-up”‚ what is the first brand that comes out of your mind? _____________________________ What else? _____________________________ 2) Where did you learn these brands? __TV Commercials __Internet __Friends/ Relatives __Print Advertisements __Malls/ Department Stores __ Others‚ please specify 3) Have seen advertisements from the following brands? Brand Yes/ No Ever Bilena Fashion 21 Avon Beauty Pro Cosmetic Online Shop Nichido
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The word “cosmetics” comes from the Greek word kosmetikos meaning “skilled in adornment” (Sage 33). The evolution of cosmetics has truly changed through the centuries. The way people wear makeup and the reasons why they wear it have changed dramatically over time. The Roman philosopher‚ Plautus‚ once wrote‚ “A women without paint is like food with out salt.” The attraction of a beautiful face did not appear yesterday; painted ladies and even gentlemen have been known through time in artwork and illustrations
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Växjö University School of Management and Economics Spring 2006 The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L’Oréal Paris Case Study Tutor: Christine Lundberg Examiner: Jerzy Kociatkiewicz Authors: Lauranne Fina 840903 IBO305 Tytti Luc 840502 IBM342 Emilie Venezia 840413 IBM342 PREFACE During this work‚ we experienced how to manage the relationships within our work group in order to be efficient. Trust and collaboration
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The Chemistry of Cosmetics Cosmetics are an excellent example of how discoveries in chemistry are part of our day-to-day lives. In fact‚ just reading the composition of any common cosmetic can become a chemistry class: water‚ emulsifiers‚ preservatives‚ thickeners‚ pH stabilizers‚ dyes and fragrances‚ combined in different ratios‚ for different purposes. The use of cosmetics – that is‚ chemical compounds to improve our appearance – is not a recent phenomenon. It is said that the Egyptian queen Cleopatra
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