Japanese saké brewery. After years of research the scientists were able to isolate the natural‚ nutrient-rich liquid which they called Pitera.[1] In 1980‚ the Japanese branch of Max Factor acquired rights to the ingredient‚ and launched the first cosmetic product containing the ingredient: Max Factor Secret Key with Pitera. Although only modestly successful‚ its customer base was very loyal‚ so Max Factor expanded the range‚ renaming it Max Factor SK-II. [2] Max Factor would flip through five different
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these demographic trends‚ Dutch women are becoming more self-confident and independent. Thus they have more disposable income to spend on cosmetics. Despite high per capita income in the Netherlands‚ per capita spending on cosmetics and toiletries is low. Cultural Trends: Dutch women still shopped for value and have an increasing interest in “natural” ingredients. Technological Trends: Many companies are seeking for technological innovation in the field‚ but innovation in products could be quickly
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Introduction There is success in body care. Behold the Body Shop‚ one of the famous international cosmetics brand. It is not just one’s ordinary shop for body or hair care. It is extraordinary just as its pioneer. The entrepreneur assessed in this paper is in no way or another connected to me. Personal Profile The name behind the Body Shop‚ a famous cosmetic line for decades now‚ is Anita Roddick. On October 23‚ 1942 in Littlehampton‚ Sussex‚ England marks her birth to
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of São Paulo Rising global demand for natural products whose production is harmless to the environment has stimulated the development of natural cosmetics and‚ within this category‚ organics (95% organic raw materials). The image of environmentally friendly production is one of the strongest attractions of organic products. Lip balm is a cosmetic product similar to lipstick whose purpose is to prevent lip dryness and protect against adverse environmental factors. The product’s characteristics
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2006‚ online <http://www.bbc.co.uk/news > 03/01/07 Key Note Report (2003)‚ Cosmetics and Fragrances‚ A Market Sector Overview‚ 10th Edition‚ 1994; Ed Kress‚ G. and T. van Leeuwen (1996) Reading images: The grammar of visual design. Robert L Bronaugh & Howard I Maibach (1999)‚ Percutaneous Absorption; Drugs Cosmetics – Mechanisms – Modelling‚ 3rd Edition‚ (Marcel Decker Inc.‚ New York‚ US‚ 1999) in ‘Getting Lippy: Cosmetics‚ toiletries and the
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An executive summary for managers and executives can be found at the end of this article Green marketing of cosmetics and toiletries in Thailand Lalit M. Johri Associate Professor at the School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Kanokthip Sahasakmontri Retail Network Strategic Planning Assistant‚ Shell Companies in Thailand‚ Klongtoey‚ Bangkok‚ Thailand Introduction The green marketing of products and services is an important development in
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have chemicals rubbed into their skin or dripped into their eyes and they are made to inhale smoke or toxic fumes to see how poisonous they are. Thankfully‚ testing cosmetic products and ingredients on animals within the European Union is now banned. Other countries still test cosmetics on animals‚ but as of March 11th 2013‚ no new cosmetic products that
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Food adulteration Adulteration is the act of making any commodity impure by mixture of other ingredients. This mixture may corrupt the nature of the original to the extent of destroying its identity‚ or it may merely lower the value or effectiveness of the finished product. Adulteration of foods and beverages has been performed with the same aim—increasing profits for the manufacturer or merchant—since early times‚ when laws in ancient Greece and Rome addressed the coloring and flavoring of wine
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Madiera and then together with her family came to South Africa as a child. As an adult‚ Maria honed her skills working for other cosmetic firms. In 1993‚ the entrepreneurial spirit came forth and she launched a vibrant cosmetic company. She spent three years building that company into a highly successful enterprise that was later acquired by a major American cosmetic group. In 1997‚ she began the voyage of making her childhood dream a reality with the launch of M.G. Labs International. All
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A Marketing Plan for COVERGIRL LASHBLAST FUSION MASCARA 2.0 Submitted to The Marketing Department College of Commerce and Business Administration University of Santo Tomas In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Anisco‚ James Bernard C. Dominno‚ Beverly Ann C. Gonzales‚ Lee-Ann F. Saludo‚ Maria Trisha P. 4M6 June 2012 i APPROVAL SHEET This Marketing Plan for
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