Cross-Cultural Issues in Consumer Behavior SHARON SHAVITT University of Illinois-Urbana-Champaign ANGELA Y. LEE Northwestern University CARLOS J. TORELLI University of Minnesota ne of the most difficult choices that multinational corporations face is deciding whether to run the same marketing campaign globally or to customize it to the local taste in different countries. In many cases‚ companies develop their marketing strategy in one country and then do "disaster checking" as
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STEREOTYPE THREAT: AN OVERVIEW EXCERPTS AND ADAPTATIONS FROM REDUCING STEREOTYPE THREAT.ORG By Steve Stroessner and Catherine Good Reprinted and adapted with permission. Adapted by R. Rhys Over 300 experiments on stereotype threat have been published in peer-reviewed journals. Learn more at http://www.reducingstereotypethreat.org/ Consequences of stereotype threat can contribute to educational and social inequality of some groups including ethnic minorities in academic environments and
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Student X Student Y 12/01/2004 Professor XYZABC Some NorthwestUniversity Organizational Behavior Critical Analysis of the movie Fight Club The movie Fight Club is an in depth look at the contrast between three different organizations and how each one of them led one man to seek a higher purpose and a more satisfying existence by associating himself with those organizations. In an effort to understand more fully how Organizational Behavior concepts apply to this particular movie‚ we
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Study Guide Chapter 1 1) The study of human society Patters of interaction between individuals; individuals and groups; between different groups. 2) Macro: Larger society: social structures & how they are related to each other Micro: Within very small groups; even thought of as intra individual; relationships between individuals and social structures 3) Sociological thinking should analyze our own assumptions about society; sociological thinking should question those things we feel are “natural”
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Theories of Leadership Prof.Khagendra Overview of Theories • Great Man Theory • Trait Theory • Behavioural Theories -Ohio state Studies and Michigan Studies -Managerial Grid • Contingency Theory : - Fiedler’s Least Preferred Co-worker (LPC) Theory -Cognitive Resource Theory • Situational Theory : -Hersey and Blanchard’s Situational Theory -House’s Path Goal Theory -Leader Participation Model Great Man Theory • Leaders are born‚ not made. • This approach emphasized that a person is born with or
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Nillisen‚ Young UW-L Journal of Undergraduate Research X (2007) Masculinity and Femininity: Do Sex‚ Race‚ and Social Class Matter? Brianne Nillissen and Caitlin Young Faculty Sponsor: Betsy L. Morgan‚ Department of Psychology ABSTRACT Little empirical research explores the intersections of sex‚ race‚ and social class. In the current study‚ we expected to find that participants would rate Black men highest in masculinity and White women highest in femininity‚ and working class males would
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Appearances are deceiving‚ and there’s often a better interpretation of a person by looking at their actions and motives. People can appear good on the outside‚ but be truly malicious and evil internally. In 1971‚ Philip Zimbardo‚ an American psychologist and past president of the American Psychological Association‚ investigated these reasons for evil through his experiment‚ called the Stanford Prison Experiment. He randomly picked mentally healthy college students to be play roles as prisoners and
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SOCIAL Groups and SOCIAL Organizations “No man is an island‚” said John Donne. A person is a sociable being‚ born into a group‚ and living in a social group. Even the so-called loners or the monks of the Middle Ages associated and participated with their fellow monks. Social groups are essential to a person’s existence. One is born into a family‚ is raised up in a family‚ plays in the neighborhood‚ goes to school‚ worship with others‚ and joins work groups and other associations
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Isolation‚ Morphological‚ and Biochemical Characterization. A high-throughput screening of cartenoid-producing microorganisms resulted in 25 astaxanthin-producing bacterial strains from marine water samples that were collected from the Pacific coast of Japan (unpublished results). Among the isolates‚ a novel‚ highly selective astaxanthin-producing marine bacterium‚ labeled strain (N-5)‚ was isolated based on its ability to produce orange pigment on NA plate after 2 days of cultivation at 30 °C. Strain
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401 days since Tamir was killed. I sigh‚ sitting down one last time behind the Rice family. Samaria glances back at me‚ providing a longing smile. I return it‚ yet I can feel the pain in her eyes. Here we are once again‚ after more than a year‚ still fighting for the death of her son. My eyes shift around the room. Court has become like a home to me‚ ever since I found my way out of Alabama after Scout and Jem moved away. The church-like pews line the carpet‚ yet this is no place of worship. Everything
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