ON HUMOR AND HUMOR IN ADVERTISING by PAUL SURGI SPECK‚ B.A.‚ M.A.‚ Ph.D. A DISSERTATION IN BUSINESS ADMINISTRATION Submitted to the Graduate Faculty of Texas Tech University in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY Approved Accepted December‚ 1987 yoi T3. ;’987 Wo./;? MESSAGE PROCESSING -> MESSAGE EFFECTS Fig. 1.1. The research model frequently used in current humor appeals research. By contrast‚ this dissertation suggests that
Premium Theories of humor Humour
Jennifer J. Argo & Katherine White When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues Prior research has found that under certain conditions‚ small packages can paradoxically increase consumption. The authors build on this work by suggesting that people low in appearance self-esteem (ASE) are particularly sensitive to external control properties (i.e.‚ packaging-related factors that signal the ability of packaging to regulate food intake) and‚ as a result‚ increase
Free Eating Food Nutrition
1 Characteristic features of slang 1.1 The notion of slang Most of us think that we recognize slang when we hear it or see it‚ but exactly how slang is defined and which terms should or should not be listed under that heading continue to be the subject of debate in the bar-room as much as in the classroom or university seminar. To arrive at a working definition of slang the first edition of the Bloomsbury Dictionary of modern Slang approached the phenomenon from two slightly different
Premium Slang World War I
Journal of Counseling Psychology 2013‚ Vol. 60‚ No. 1‚ 1–14 © 2013 American Psychological Association 0022-0167/13/$12.00 DOI: 10.1037/a0031275 The Relation of Racial Identity‚ Ethnic Identity‚ and Racial Socialization to Discrimination–Distress: A Meta-Analysis of Black Americans Debbiesiu L. Lee and Soyeon Ahn University of Miami This meta-analysis synthesized the results of 27 studies examining the relations of racial identity‚ ethnic identity‚ and racial socialization to discrimination–
Free Race Ethnic group Racism
. . . ~ \ oR’ ~?’;;’;’--~’~~C - 2.5 DiverseIdentities in Organizations STEL LA M. NKOMO AND TAYLOR In the last few years with the release of the Workforce 2000 Report and other publications predicting a more diverse workforce in the United States and throughout the wor1d (Fullerton 1991; Johnston and Packer 1987; JohnstaD 1991)‚ diversity bas gained currency as a topic in the study of organizations. The most attention bas come from practitioners interested in how to ’manage diversity’
Premium Sociology Minority group Race
Chapter 1 Organization -- a collection of people who work together to achieve individual and organizational goals organizational behavior -- the study of factors that affect how individuals and groups act in organizations and how organizations respond to their environments Organizational behavior provides a set of tools that allow; people to understand‚ analyze‚ and describe behavior in organizations managers to improve‚ enhance‚ or change work behaviors so that individuals‚ groups‚ and
Premium Motivation Organizational studies and human resource management Employment
Psychological Bulletin November 1998 Vol. 124‚ No. 3‚ 333-371 © 1998 by the American Psychological Association For personal use only--not for distribution. The Scientific Legacy of Sigmund Freud Toward a Psychodynamically Informed Psychological Science Drew Westen Department of Psychiatry Harvard Medical School ABSTRACT Although commentators periodically declare that Freud is dead‚ his repeated burials lie on shaky grounds. Critics typically attack an archaic version of psychodynamic theory
Premium Psychology Sigmund Freud Unconscious mind
A case study of intercultural communication in a multicultural classroom in the Brisbane Metropolitan area By Min Jeong Ko BA‚ BEd (primary) [postgraduate] 2008 Acknowledgement I would like to extend my gratitude to Associate Professor‚ John Lidstone without whom it would have been impossible for me to complete this study. I cannot emphasise enough how grateful I am for his encouragement and guidance throughout the times when I was lost and confused. With his endless effort and kindness
Premium Culture Australia Multiculturalism
Sociology: The Core Michael Hughes‚ Virginia Polytechnic Institute & State University Carolyn J. Kroehler James W. Vander Zanden‚ The Ohio State University (Emeritus) [McGraw-Hill] This was downloaded from: http://highered.mcgraw-hill.com/sites/007240535x/student_view0/chapter1/chapter_summary.html Please visit that site for the source text. Chapter 1 Developing a Sociological Consciousness The Sociological Perspective Sociology is the scientific study of social interaction and social
Free Sociology
Improving Cultural Indices 1 IMPROVING CULTURAL INDICES AND RANKINGS BASED ON A METAANALYSIS OF HOFSTEDE’S DIMENSIONS VAS TARAS University of Calgary Haskayne School of Business SH441‚ Human Resources and Organizational Development 2500 University Drive NW Calgary‚ Alberta‚ Canada T2N 1N4 Tel: (403) 220-6074 Fax: (403) 282-0095 e-mail:taras@ucalgary.ca PIERS STEEL University of Calgary Haskayne School of Business Human Resources and Organizational Development SH444 - 2500 University Drive
Premium Cross-cultural communication Culture Sample size