Management Development Institute of Singapore Applied Marketing Psychology Impulse Purchase: How It Affects Consumers Charmaine Kaur Sekhor Elvira Rajoo Khairunnisa Begum Rashidah Binte Jalil Muhammad Dinie Afiq Bin Aizam Abstract This study examines the factors that contribute to an impulse purchasing behavior in the following marketing stimuli – price‚ promotion‚ service and environment
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both empathy and sympathy in the reader by posing questions which induce consideration of an alternate standpoint as well as a feeling of helplessness and vulnerability. This vulnerability is denoted firstly by the title: ‘Crow’ has lost his ‘nerve’‚ leaving him devoid of faith in himself and therefore acutely aware of human judgement; as ‘his brain [had] slip[ed]’ he had become susceptible to the influence of his intrinsic condemnation. This theme of vulnerability and loss of character is indispensable
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The Brain and Cranial Nerves Chapter 14 Notes 14.1 Brain Organization‚ Protection‚ and Blood Supply * brain: a portion of the CNS made of neurons and neuroglia * control center for registering sensations and correlating them together and with stored information to make decisions and take action * center for intellect‚ emotions‚ behavior and memory * neural tube: brain and spinal cord develop from the ectodermal tube * anterior part expands * inner
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Lab: Inhibiting the Action of Catechol Oxidase By: Kimberly G. Introduction: In this lab‚ Mr. Greene ’s sixth period AP Biology class split into groups "to investigate inhibition of enzyme activity by specific chemicals called inhibitors" (1). Group three pondered this lab ’s inhibitor‚ phenylthiourea (PTU). Is it a competitive inhibitor? That is an inhibitor that literally "competes" with the substrate by mimicking it‚ and thus "wins" the position at the active site of the enzyme. The blocked
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Exercise 1: The effects of nerve stimulation A. Describe briefly what you have done for this section (maximum 100 words). Basically I am the volunteer. Two students handle the system while one student helps to spread the adequate electrode cream on the volunteer’s left wrist. The system is set to continuous‚ frequency is 1Hz‚ pulse duration at 200μs and pulse current at 10mA. The stimulator is switched off to disconnect the isolated stimulator terminals. The stimulus is then switched on and
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Question 3 Using any peripheral nerve bundle as a model‚ describe using figures (a) the general anatomical structure with key constituents identified and (b) the heterogeneity in the electrical conductivities of the different constituents. For this question‚ I will be using the sciatic nerve as my model. The sciatic nerve consists of several main structures as can be seen in Figures 5 below. Figure 5: Cross section of the sciatic nerve. The inset in the top image shows individual fibers wrapped
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Trigeminal nerve: V1 and V2 Trigeminal nerve provides large root of sensory nerve to the front of the face and head‚ and a small root of motor nerves to innervate muscles of mastication‚ mylohyoid‚ and digastric (anterior belly) Sensory root Fibres Convey common sensation (touch‚ temperature‚ pressure‚ pain) to the skin of the front of the face and the scalp as far back as the vertex of the head Sensory innervation to the oral cavity‚ dental and paradental structures For this reason‚ branches
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Optic nerve sheath diameter (ONSD) The anatomy of the optic nerve sheath : The intraorbital section of the optic nerve extends from the globe‚ where it inserts medially‚ to the optic canal located in the lesser wing of the sphenoid bone. It is encased by a meningeal sheath consisting of dura mater‚ arachnoid mater and pia mater. Cerebrospinal fluid is contained in the trabeculated subarachnoid space and is continuously and slowly filtered. As a result the optic nerve sheath is in direct
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Engr 4132 Biomedical Engineering Lab Dr. Gang Xu Lab #9: ECG & Pulse Mechanical Action of the Heart Peripheral Pressure Pulse Plethysmography By: Abigail Magee Partners: Lauren Tinnin Nick Walker Date: 11/05/2015 Introduction: The heart goes through a cardiac cycle in order to pump blood throughout the body. This cycle is started by electrical activity that can be measured by an electrocardiogram. As the heart contracts‚ it pumps blood into the next section of the cardiac
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Force‚ Motion‚ Newton’s Laws‚ Momentum‚ and Impulse What is force? Force is a push or pull upon an object resulting from the object’s interaction with another object. There are two types of force‚ contact forces‚ and forces resulting from action-at-a-distance. A contact force can be frictional forces‚ normal forces‚ applied forces‚ and air resistant forces. The formula for contact force is F = ma. This type of force occurs when two objects are contacting each other physically. If you kick a ball
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