1) Needs to answer to meet to satisfy 2) to create Marketing mix is composed of 4P: product‚ price‚ place‚ promotion. Umbrella brand: when a famous brand commercializes other famous brands. Icon brand: when you use the brand internationally (ex‚ Coca Cola : Coke‚ cola‚ coca..) Generic brand: when the name of the brand is used locally because it is part of your local and daily environment. Store brand: when a store commercializes his own brand because it is cheaper than a
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jingying (CEO 0f Starbucks China) $14.9 billion (total 2013) $9.17 billion(China 2013) 10.4%(2013) 200000 (total 2013)12000 (China 2013) Coasta Coffee‚ McCafe2 Company Background & History History of Starbucks In 1971‚ Starbucks opens first store in Seattle’s Pike Place Market. In 1982‚Howard Schultz joined Starbucks as the director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars. In 1984‚ the first Starbucks® Caffè Latte
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CS Thesis Format Involving Software Development (Adapted from DRAFT PSG ON UNDERGRADUATE THESIS / CAPSTONE PROJECTS and GL-AAD-019 Guide for Thesis Writing for Undergraduate Graduate Studies revised March2006) Preliminaries • Blank Sheet • Title Page This contains the title of the thesis‚ name of proponents‚ a statement regarding the qualification‚ the name of the institution to which the thesis is being submitted‚ month and year of submission
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Running head: SMOKING CESSATION STRATEGIES Essay Template: APA Sally Smith CLN4U-01 Mr. Tomei APA Essay: A Template for Student Use This template will assist students when writing essays following the APA style format. All margins and headings have been formatted according to guidelines found in Fit to Print. To use the template‚ highlight the text and replace with your information. All pages are numbered‚ including
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of Affiliation - optional) Name of organization - acronyms acceptable (line 2) City‚ Country (line 3) name@xyz.com – optional (line 4) Abstract—This electronic document is a “live” template. The various components of your paper [title‚ text‚ heads‚ etc.] are already defined on the style sheet‚ as illustrated by the portions given in this document. DO NOT USE SPECIAL CHARACTERS‚ SYMBOLS‚ OR MATH IN YOUR TITLE OR ABSTRACT. (Abstract) Index Terms—component‚ formatting‚ style‚ styling‚ insert
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History of Starbucks Starbucks started in 1971 when three academics opened a store called Starbucks Coffee‚ Tea and Spice in Pike Place Market in Seattle. The three academics‚ writer Gordon Bowker‚ English teacher Jerry Baldwin‚ and History teacher Zev Siegel‚ shared a passion of exotic teas and fine coffees and believed that in Seattle‚ they would be able to build a clientele. Each academic invested $1‚350 and borrowed $5‚000 from a bank to open the original Starbucks. Baldwin‚ Siegel and Bowker
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The Expanded Marketing Mix: IKEA Introduction At any successful company‚ marketing seeks to connect with customers‚ serve their needs‚ and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al‚ 2001). The marketing strategy process has four primary segments: product‚ price placement‚ promotion and people (Kotler et al‚ 2001). Companies with
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Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures Prepared By: Danial Wahaj Khan EXECUTIVE SUMMARY: This report is based on a practical scenario solution of General motors. The report addresses the problem given in scenario which is the change in policy of hedging with detailed reasoning. The report then looks at the different available hedging instruments to the firm. Profitability of both instruments has been compared and lowest cost option was
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INVESTIGATIVE SCIENCE PROJECT (ISP) PROPOSAL FORMAT I. Title It tells what the investigation or research is all about. It should be concise‚ accurate‚ and informative in a sense that it can convey the objective of the research. II. Rationale of the Project or Study This part will tell why will you be doing the investigation? What made you interested in this kind of study? Explain why your investigation is important to you‚ your group or the society as a whole. This part should motivate others to see
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Identifying New and Untapped Markets 21 1.0 Executive Summary Starbucks Coffee Company was founded in 1971‚ when it opened its first location in Seattle’s Pike Place Market. Starbucks was named after the first mate in Herman Melville’s Moby Dick and is the world’s leading retailer‚ roaster and brand of specialty coffee with coffeehouses in North America‚ Europe‚ Middle East‚ Latin America and the Pacific Rim. In Canada‚ Starbucks is a major player within the specialty coffee market. The top speciality
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