All rights reserved. Chapter 6 Licensing‚ Strategic Alliances‚ FDI Outline The non-exporting modes of entry The Licensing Options‚ including Franchising Strategic Alliances‚ including Joint Ventures. FDI and Wholly Owned Subsidiaries Marketing Strategy and Optimal Entry Mode Foreign Expansion and Cultural Distance Waterfall and Sprinkler Strategies Takeaways 6-3 Non-exporting modes of entry Three main non-exporting modes of entry Licensing (including franchising) Strategic Alliances
Premium Subsidiary Parent company
CORNELL UNIVERSITY Starbucks Entry into China Starbucks Coffee International‚ a subsidiary of Starbucks Coffee Company has recently celebrated its first step into Southern China opening a new store in the country‚ the first one in Shenzhen. The store is owned by Coffee Concepts‚ a joint venture between Starbucks and Hong Kong’s Maxim group‚ who together have already opened 32 Starbucks stores in Hong Kong between 2000 and 2002.1 At the opening Pedro Man‚ president of Starbucks Coffee Asia Pacific
Premium Starbucks Coffee
image Starbucks is a global brand. High quality products and a consistently-positive consumer experience have helped the company build a strong brand image. Starbucks‚ for instance‚ was ranked 91st in the 100 Top Brands 2006 ranking of BusinessWeek and Interbrand‚ an international branding consulting firm. The BusinessWeek-Interbrand combine valued the Starbucks brand at $3‚099 million in 2006‚ up from $2‚576 million in 2005. Starbucks uses innovative and cost effective marketing strategies to build
Premium Coffee Starbucks Coffeehouse
Starbucks: Just Who is the Starbucks Customer Starbucks was a young company in the 80’s‚ starting as a smaller chain where people could buy coffee in a nice comfortable environment. Starbucks located in Seattle there was some spectrum variables of this geographic location. The company deciding to move was a strategic decision. It did have to consider the full spectrum of segmentation variables. Considering the difference in the geographic location and the people in the different locations needs
Premium Starbucks Customer Customer service
Why learning foreign language is important? How I learned English? Language is what makes human different compare to other living beings in the world and it is a tool that we use to communicate with one another. Nowadays‚ in a changing world‚ people become more competitive and ambitious so acquiring language as many as we can is also part of our goals. Unfortunately‚ I couldn’t realize why learning foreign language is important and its value until my senior year of school. For me‚ it took almost
Premium Education Learning Psychology
Starbucks is one of the largest coffeehouse companies in the wild world‚ which is started by Jerry Baldwin‚ Zev Siegl in Seattle’s Pike Place Market by selling premium-roasted coffee. Then Gordon Bowker started the company after gaining motivationfrom Peet’s Coffee. Today‚ Starbucks is the premier roaster and retailer of specialty coffee around the world which operating in more than 60 countries with about 15000 total stores until now. Regarding of the study results online‚ lots of consumers think
Premium Starbucks Coffee
Africans became the main image of slavery as they were easier to handle than the natives. The Europeans had tried their luck with the indigenous people in the Western World and it ended in bloody fighting with not much success in any manner whether it be religious victory or getting them into servitude. The Africans were an avenue for the Europeans to start over and make an attempt at owning and managing people in a “correct“ manner. The indigenous had only made it harder for them to settle and many
Premium Slavery Atlantic slave trade Africa
Benefield‚ Alicia February 14‚ 2013 INR3932-03 Paper 1 Why Foreign Aid is Hurting Africa In this article Dambisa Moyo‚ is arguing that money‚ in the form of aid given to African nations has not only trapped many of these nations in debt‚ but has started a cycle of corruption as well as slowed down economic growth and poverty. To solve this isuue Moyo suggests cutting off the flow of aid to these African nations. Many developed countries will gladly give aid to Africa‚ these countries do
Premium Africa Human Development Index African Union
Why Australia became involved in WW1 They became involved in august 1914 because Britain was preparing to declare war on Germany. Australia became involved in WW1 for a lot of reasons. The first reason that they were involved in the first war is because of Australia’s mother country (Britain). Entering the war in 1914 via their deep connection to the British‚ troops from Australia and New Zealand fought mainly in the Middle East . As Australia is still a part of the British Empire‚ we were pressured
Premium World War II World War I British Empire
line of blended coffee beverages sold by Starbucks. It consists of coffee blended with ice and various other ingredients‚ usually topped with whipped cream. Frappuccinos are also sold as bottled coffee beverages in stores and from vending machines. Launched as an experiment in a California Starbucks‚ the frappuccino went national about 15 years ago and soon became a popular alternative to hot drinks. It looks like in a long term of life. Because Starbucks is hoping its sales will help offset the
Premium Balance sheet Asset Generally Accepted Accounting Principles