Rural marketing- an untapped potential By: Mrs. Sugandha Dhillan‚ Mrs. Pradnya Bhandare Abstract: ’Go rural’ is the slogan of marketing gurus after analyzing the socio-economic changes in villages. Rural marketing is an evolving concept‚ and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach‚ promise a bright future for those intending to go rural. Rural consumers are keen on branded goods nowadays‚ so the market
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evaluate the events that occurred prior (causes) and subsequent (outcome) to the fraud‚ and the accounting schemes employed to get the fraud done. It presents examples of companies who have used inappropriate accounting practices. Enron‚ WorldCom‚ Tyco‚ HealthSouth and Adelphia were selected for analysis because of the availability of information regarding specific events occured before‚ during and after the fraud period as well as the ethical issues involved . There is abundant literature presented
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Accounting Fraud at WorldCom Vanessa Gail Woods Strayer University Connor-Green/ACC 576 March 21‚ 2010 Accounting Fraud at WorldCom The break up of AT&T opened the long distance service market to small companies during the mid- to late-1980s and 1990s. Long Distance Discount Service (LDDS) opened in 1983 with moderate growth until its stock went public in 1989. CEO Bernie Ebbers decided to grow the organization through acquisitions (70 companies over the course of its lifetime)
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of theft/fraud. According to last year the loss of money for businesses and financial institutions are in the billions and with consumers out of pocket expenses has been about 5 billion dollars. "Identity theft" refers to crimes in which someone wrongfully obtains and uses another person’s personal data (i.e.‚ name‚ date of birth‚ social security number‚ driver’s license number‚ and your financial identity— credit card‚ bank account and phone-card numbers) in some way that involves fraud or deception
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The Kowloon Dairy Ltd. introduction Nowadays‚Consumers firms are successfully introduce a new product line to the market‚we begins by introducing the milk food to a select group of consumers who hae baby and considered te health products in Hong Kong ‚ One of the most important factors in growing a thriving business is The Kowloon Dairy Ltd ability to continually present their customers with a fresh‚ diverse product line‚this is the chance to introducing the new food product line especially infant
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Accounting Fraud at WorldCom 1) What are the pressures that lead executives and managers to “cook the books?” After the rapid evolution of the telecommunication industry in the 1990s‚ WorldCom shifted its strategy to focus on building revenues and acquiring capacity sufficient to handle expected growth. Their biggest goal was to be the No. 1 stock on Wall Street rather than capturing the market share. As a result‚ their Expense-to-Revenue (E/R) Ratio was their measurement for their main objective
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Car insurance fraud is of late becoming a very big problem not just in US but also in countries like Britain and those in the European Union. The sad thing is that most of these insurance fraudsters are becoming more and more cunning and creative with each passing day which makes it very difficult to nail them. It is now not surprising for insurance buyers to stage car accidents and then make claims for either personal injury or car compensation. Someone may also be cunning enough to craft out a
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A Case Study of Interstate Business College Three Men and A lady 1. Based on the information you have gathered during your first task‚ what discrepancies/irregularities exist in Shawn Davidson’s file? * Signatures on Enrollment Agreement do not seem to be the same (pg. 507) * 1st Enrollment Agreement Total should equal $9995.00 (508) Total Tuition 8750.00 Textbooks (approx.) 970.00 Application Fee 0.00 Lab Fee 200.00 General Fee 75.00 TOTAL DUE 9‚995
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Occupational Fraud and Abuse Maia Cunningham-Fortson Concordia University Abstract What is abusive conduct? How does abusive conduct apply to occupational fraud and abuse? What if anything can be done to eradicate the behavior? Are there any methods that can be put in place to deter or prevent this conduct? What is meant by fraud deterrence being a “modification of behavior through the perception of negative consequences?” Do internal controls have an impact on deterring or modifying
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Employee Fraud and Purchasing Department There is a phenomenon in middle/small size companies in China that purchasing agents of the companies collaborate with vendors to create fake receipts‚ in order to receive more reimbursement from the company. This also happened in the hospital I used to work for‚ where the purchasing agent had to buy food from different vendors for everyday dinning purpose. The fraud got exposed when one day a vendor called us and revealed the fact that
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