Case Study: The Black & Decker Corporation (A) Power Tools Division Course: International Marketing Management Prof. Dr. Lutz H Schminke Authors: Marc Gerlach (323514) Tobias Holler (725219) Björn Kleindienst (425169) Robin Mack (223377) Marina Sukhareva (127387) Celia Yan (431144) Fulda‚ 24th May 2011 Table of Content Table of Content 2 1. Introduction 2 2. Case Summary 3 2.1 The Black & Decker Corporation
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Case 1.1 - Enron Corporation ------------------------------------------------- Discussion 1 The parties we believe to be most at fault for the crisis in this case are a) the Audit Firm engaged in the Enron audit (Arthur Andersen); b) Enron Management (Kenneth Lay‚ Jeffrey Skilling‚ Andrew Fastow; and c) the SEC. The Public Accounting Firm: Arthur Andersen The auditor has the responsibility to evaluate the risk of material fraud‚ including: * Incentives and motives for fraud : Enron was a fast
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Company: In 1998‚ Lasik Vision Corporation was the first laser vision correction provider in North America to offer “affordable‚ value-pricing” and to promote it with direct-to-consumer advertising. At the time‚ this was a new approach for a medical services company and allowed it to capitalize on a larger mass appeal for the procedure. Dr. Wallerstein was the National Medical Director of LASIK Vision Corporation and oversaw medical standardization
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Your Inner Fish: A Review of Chapter 4 In Your Inner Fish‚ a book about the study of evolution in mammals‚ chapter four is dedicated to the study of teeth. Neil Shubin is explicit in his insistence that teeth are extremely important when studying evolution of the human body. He uses three main points to explain this to the reader. First‚ through the function of teeth. Then by revealing the anatomy of teeth. And finally by discussing tooth-to-tooth occlusion. Teeth are used to manipulate larger objects
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Innovation at 3M Corporation Case Summary 3M was and still is a worldwide leader in innovation. After a rough start in 1902‚ over decades‚ 3M enjoyed national and global growth as well as a reputation for remaining a hothouse of innovation. In the 1990’s‚ 3M was trying to move away from the incrementalism and it sought to change the mix of new products to truly create something new to the world‚ instead of line extensions‚ which typically had provided two out of three new-product sales dollars
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Reaction Essay: The Corporation The documentary The Corporation‚ directed by Jennifer Abbott and Mark Achbar and produced in 2004‚ although bias‚ opens many doors for discussion in regard to capitalism and the role of corporations in our lives. I found the documentary to be presented professionally‚ and filled with legitimate facts more so than extreme opinion. The documentary truly outlines the "all-pervasive" role the corporation has taken as the "world’s dominant institution". The film opens
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Asian Paints Ltd Profile : Asian Paints Limited was established way back on February 1‚1942 and today stands as India’s largest paint company and Asia’s third largest paint company with an annual turnover of Rs 5‚463 crore. Presently the company is having its presence in 22 countries with 28 manufacturing locations‚ over 2500 SKU’s‚ Integrated SAP - ERP & i2 - SCM solution. Besides Asian Paints‚ the group operates around the world through its subsidiaries Berger International‚ Apco
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of potential growth 【Chinese paint online news in 2009‚ according to operations of India’s domestic paint industry statistics show that decorative coating products have occupied a share of the Indian paint industry in the vast majority of the proportion of 75%; while industrial coatings in India has demonstrated considerable market prospects‚ the various paint coatings in India has increased in recent years‚ companies are also in the automotive coatings and paint the field of construction input
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Integrated Sustainable Waste Management in Bangalore Lessons learnt from the UWEP Programme in India UWEP City Series Uwep Final Report Volume II Anselm Rosario Anne Scheinberg Series editor: Verele de Vreede Anne Scheinberg December 2004 Nieuwehaven 201 2801 CW Gouda the Netherlands fax: +31 182 550313 e-mail: office@waste.nl website: http://www.waste.nl Cover photo: Swabhimana a major participant in the UWEP programme ©WASTE‚ Jeroen IJgosse Copyrights The research for this publication
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Inner Journey Assessment William F Buckley quoted “If all difficulties were known at the outset of a long journey most of us would never start at all”. This quote relates to journeys‚ specifically to inner journeys with the intention that many journeys are difficult and if individuals knew how difficult the journey was going to be‚ then most of us would not even commence the journey. A journey is simply a movement from one place to another. Physical journeys are gateways to inner journeys‚ which
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