Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
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Florida: Rinehart and Winson Inc Badovick J. G. (1990). Emotional reactions and salesperson motivation: An attributional approach following inadequate sales performance Science‚ 18(Spring)‚ 123–130. Bannister‚ J. P.‚ & Saunders‚ J. A. (1978). UK consumers ’ attitudes towards imports: The measurement of national stereotype image
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Consumer Appeal Advertisers of today have strategically combined commercials and television shows in order to sell products. Gloria Steinem discusses a similar idea in her article‚ "Sex‚ Lies‚ and Advertising." She repeatedly demonstrates how advertisements‚ particularly in magazines‚ are complementary to the articles around them. In the same manner‚ so are commercials to television programs. They are both aimed at the same groups or types of people‚ such as sex‚ age‚ gender‚ etc. Many times
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PROTECTING CONSUMER INTERESTS UNDER COMPETITION LAW ___________________________ INTERNSHIP PROJECT REPORT SUBMITTED TO: THE COMPETITION COMMISSION OF INDIA UNDER THE GUIDANCE OF: DR. VIJAY KUMAR SINGH DEPUTY DIRECTOR (LAW) SUBMITTED BY: SHUBHANGI GOEL ILS LAW COLLEGE PUNE. ____________________________ COMPETITION COMMISSION OF INDIA NEW DELHI OCTOBER 2012 Protecting Consumer Interests under Competition Law ACKNOWLEDGEMENT I would like to take this opportunity to thank all
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RL Wolfe: Implementing Self-Directed Teams Introduction and Background Analysis This case was about the implementation of self-directed teams (SDTs) at the new pipe manufacturing plant of RL Wolfe located in Corpus Christi‚ Texas. The assessment took place in the second quarter of 2007‚ four years after the initial implementation of the SDT structure. The main change agents were John Amasi‚ RL Wolfe’s Director of Production and Engineering‚ and Jay Winslow‚ the Corpus Christi plant manager. Winslow
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the company position and advertise the product to (i) Generation- X Consumers (ii) Affluent’ baby boomers. Q4. (a): Are there any circumstances in which information from advertisement likely to be more influential than word of mouth? Q4. (b) Find two ads that depict two different defence mechanisms and discuss their effectiveness. Q5. (a) How can marketers use measures of recognition and recall to study the extent of consumer learning? Q5. (b) What is market Segmentation? How is the practice
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internal determinants of consumer behaviour typically influence customer purchasing decision process for the product or service in question and explain also how the company is addressing these environmental variables and individual determinants of customer behaviour in the advertisement. SUMMARY Travel has become a social value in Germany‚ as much as patriotism or religion‚ are in other European countries. Influences on German travel consumer behaviour include increasing
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The Act of Killing is a documentary directed by Joshua Oppenheimer. The film is a continuation from another documentary he was trying to make about the 1965-66 mass murders committed in Indonesia. Instead of documenting the families of the victims of the killings‚ who were afraid to open up‚ Oppenheimer decides to switch directions and document the killers. The killers of the purge are proud men‚ who are considered national heroes and celebrities with political influences; so when Oppenheimer filmed
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GunViolence in Metropolitan Areas In the United States National Vital Statistics report written by AM Minino in 2002‚ it was indicated that annually there are about 30‚ 000 people who die because of firearm injuries. And within the United States 28‚ 663 deaths have been caused by gunshots and these are mostly suicidal acts. Some of the facts in the report say that next to suicides are homicides with the use of guns and the third highest numbers of deaths due to gun violence are unintentional shootings
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To achieve all this‚ a company must go through a vigorous research about the consumer awareness and their requirements‚ to provide them with better services. In this report a sincere attempt has been made to study on awareness of mutual fund‚ where people would like to park their money. This report is based on the market survey and research conducted to determine the “CONSUMER AWARENESS OF MUTUAL FUND”. The topic “Consumer Awareness of Mutual fund and prospective customers” is selected keeping in mind
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