To Study the Impact of Advertisement on the Brand Preference towards Aerated Drinks ( In Jalandhar City ) Submitted to Lovely Professional University In partial fulfilment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION Submitted By Supervisor Group 22 Manish Rajput Lecturer LSM Name Roll No Regd. No Mr. Brajdeep 40 10805062 Mr. Sayeem Rafiq 42 10807184 Mr.Manveer 45 10804985 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL
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To Drink or Not To Drink In the current situation‚ many young people are frequently involved in violence and crimes. One of the risk factors related to violent behaviors among young people is alcohol consumption. “Numerous studies have shown that alcohol and violent behavior are associated” which means “the risk of being involved in violence increases with alcohol intake” (Bye and Rossow 131). In addition‚ data indicated that young individuals enrolled in colleges or universities were more likely
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Behavior with respect to Soft Drinks Prepaid by Guided by Hardik D Jani (Roll no: 35) Prof .Kruti Patel MBA Semester 4 Submitted to S K P I M C S DECLARATION We/ I‚ hereby‚ declare that the Comprehensive Project report Project titled‚ “Impact of celebrity endorsement on consumer buying behavior with respect to soft drink industry ” is original to the best
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Q) Why‚ historically‚ has the soft drink history been so profitable? The soft drink industry is profitable as these drinks can be easily produced and that to with very less cost‚ so they followed a low cost strategy and by doing so they were able to earn huge profit margins and more quantity means more profit. They were also huge dealers for food chains like KFC‚ MCD etc and several other gas stations. Q) Compare the economics of the concentrate business to that of the bottling business: Why is
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analysis of caffeine and benzoic acid in soft drink. Name: Tan Herh Lim Name of partner: Sia Ting Wai‚ Chong Zheng Yee Date: Lecturer: Dr. Neo Kian Eang Practical class: P1 Objective: To obtain the absorbance of the caffeine and benzoic acid in soft drinks. Introduction Soft drinks that commonly found in our daily life contain caffeine and sodium benzoate. The caffeine act as a stimulant and the sodium benzoate acts as a preservative of soft drink by inhibits grow of bacteria. In this
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The Carbonated Soft Drink (CSD) industry is a profitable one despite the “Cola Wars” between the two largest players – Coke and Pepsi. Such profitability can be understood by analyzing the CSD’s industry structure in terms of “Porter’s five forces.” Threat of New Entry The existing players in the soft drink industry have much advantage relative to new entrants. First‚ supply-side economy discourages new entrants by forcing them to enter the market in large scale. CSD’s demand side benefits
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Reed Richard‚ 38 is the co founder of Innocent Drinks‚ the brand of smoothies and vegetable pots that has grown its turnover from £400‚000 to £165m in 12 years – a phenomenal achievement that Reed says has been made possible from “good decisions‚ hard work and a huge dose of serendipity”. After studying Geography at Cambridge University‚ Reed went on to work for an advertising agency as an account manager. The three founders of Innocent Drinks - Adam Balon‚ Jon Wright and of course‚ Richard
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Cold drinks are composed of alcohol‚ carbohydrates‚ carbon dioxide‚ phosphate ions etc. These soft drinks give feeling of warmth‚ lightness and have a tangy taste which is liked by everyone. Carbon dioxide is responsible for the formation of froth on shaking the bottle. What we wanted to aim is the comparative and qualitative analysis of Coke‚ Sprite‚ and Royal. We tested the Comparative pH ‚ Carbon Acid and Glucose content of different soft drinks. Since soft drinks like Coca-Cola
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launched a new energy drink called Cocaine. Since the first days on the market the drink has become very controversial. The public didn’t have a problem with the content of the new beverage‚ which is very similar to Red Bull or Monster. It was its’ name that people didn’t really feel quite right about. Redux Beverages’ CEO and inventor of Cocaine‚ Jamey Kirby thought that naming an energy drink after a dangerous narcotic was “a fun name”‚ the public‚ however‚ did not agree (“Cocaine drink claims” 2006).
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Innocent drink case study analysis: Innocent drinks are a unique business selling 100% natural fruit smoothies. (Innocent drinks) There are many factors that contribute to the company’s successful development so far. Firstly‚ and most importantly‚ their unique selling point which is using just fresh fruit in their drinks. This is a major strength to the company as they fit in today’s trend of a healthy eating lifestyle. "They contain even more antioxidants than the average five a day" (Adams 2007)
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