A PEST analysis (also sometimes called STEP‚ STEEP or PESTLE analysis) looks at the external business environment. In fact‚ it would be better to call this kind of analysis a business environmental analysis but the acronym PEST is easy to remember and so has stuck. PEST stands for Political‚ Economic‚ Sociocultural and Technological. (Technological factors in this case‚ include ecological and environmental aspects - the second E in STEEP and PESTLE‚ while the L in PESTLE stands for legal). The analysis
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Part 1. PEST Analysis in Business Environment 1. Introduction 2 1.1 PEST Analysis Execution 2 Political Environment 2 Economical Environment 2 Social Environment 3 Technological Environment 3 Part 2. Case Study On Organizational Business Strategy 2. Vodafone - Using Technology To Improve Economies .............................................................4 2.1 PEST factors affecting
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1.0 Introduction Purpose The purpose of this analysis is to conduct an environmental analysis in the context of AirAsia’s international business operations‚ describing the major variables involved and the impact of the specific threats and opportunities confronted by AirAsia besides that‚ this analysis also helps to identify AirAsia’s competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up by Dato’ Tony Fernandes
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The soft drink industry is highly competitive. Characteristics of the industry include slow growth and maturity‚ a phase during which weak companies are weeded out of the market by the strongest corporations. In order to stay competitive‚ soft drink companies must be able to offer their product at a low price. A price that can at least match (or preferably‚ beat) a competitor’s price will allow that product to enter into a consumer’s mental set of possible brands to purchase. Because the pop industry
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them. There are actually a number of different Sherry types that range from very dry with pale straw-like yellow‚ to sweet with a dark mahogany color. But what makes sherry unique? The main answear is combination between history of this significant drink and method of its producing. Sherry has very ancient history. It knows by the name of Sherry since 1635 but is made long ago before that. Sherry producing was started by the Phoenicians‚ and the practice was continued by the Romans. Then the Arabs
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Case Study: Competition in Energy Drinks‚ Sports Drinks‚ and Vitamin-Enhanced Beverages ------------------------------------------------- pavangradapp@gmail.com 1. What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. Demographics: The total sale for beverages in 2009 in the US was about 458.3 billion
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Innocent or Guilty? Grace Marks‚ the main character in Alias Grace by Margaret Atwood‚ is undoubtedly guilty. The evidence against her is way too much to consider innocence. Feeling sympathy towards Grace seems easy‚ especially since she tries to make it out to seem that she is the victim‚ but when looking at the facts only‚ it is obvious that the evidence all points against her. She has motives‚ Grace has left evidence‚ and her stories are not consistent with each other. The evidence‚ as well
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D1 Pest analysis of Tesco A pest analysis is Political Economical Social Technology Social There have been many changes over last 40 years .Customer possess mobile and car‚ Tesco has responded to this change by developing extra stores with larger parks. Customers want one stop shopping. Tesco has responded to this by making sure that their stock has nearly got everything a customer might need. Over last 40 years travellers have been abroad to try and taste different foods
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that is time to tackle the international markets in particular to the UK and US music markets. 2.0 Analysis The music industry will be analysed through both a macro and micro environmental aspect. The macro environment will be analysed using a PEST analysis‚ therefore determining all external factors of the music industry. Examining legal factors concerning illegal downloaders which are affecting record label sales‚ and to establish any government action taken to tackle this problem. Economic
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Life Style With diet becoming a major part of people’s life styles in 2010‚ McDonald’s has had to introduce new items to the menu‚ to continue to offer something for all age groups‚ and everyone. McDonalds recognises customers are not all the same. • A parent with two children visits McDonald’s to give the parent a treat. • The children want to visit as it’s a fun place to eat. • A business customer visits McDonald’s during the working day‚ as the service is quick‚ the food
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