Emily Eudall CB1256019 Assignment Task 7.8 Macro-Environment Assessment of Innocent Drinks Contents: 1. Introduction 1.1 Innocent Drinks – Company Overview 2. Macro Audit of Innocent Drinks 3. The Economic Impact – What can Innocent Drinks do to minimise this impact? 4. What could happen to Innocent Drinks if it did nothing about this economic issue? 5. Conclusion 6. Reference 7. Bibliography 1. Introduction The purpose of this report is to analyse the Macro-Environment of an organisation
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CASE STUDIES Innocent Drinks Case Study Capitalizing on the health trend in the smoothie category Reference Code: CSCM0309 Publication Date: April 2010 DATAMONITOR VIEW CATALYST Innocent Drinks has achieved unparalleled success in the UK as the foremost player in the smoothies sector. This case study looks at the smoothies category in detail and assesses the company’s achievements as it copes with recession‚ competition and takeovers. SUMMARY • The smoothies category in the UK has been
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1. Introduction The two basic tasks of marketing communications are message creation and message dissemination. Media planning supports message dissemination. Media planning helps you determine which media to use--be it television programs‚ newspapers‚ bus-stop posters‚ in-store displays‚ banner ads on the Web‚ or a flyer on Facebook. It also tells you when and where to use media in order to reach your desired audience. Simply put‚ media planning refers to the process of selecting media time and
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“Innocent drinks” is company that selling famous drinks in The United Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with 100 percent pure and natural fruit juice. Smoothies are the primary product of “Innocent drinks” and people are aware of it due to its healthy image. The company provides different product range and the distribution of channels covered most of the supermarkets‚ coffee shops and etc. For every year “Innocent drinks” will donate 10 percent of their
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Assignment: MKT547 (Marketing Communication Question 1. What is Green Advertising and discuss the categories claims use by advertiser. Provide an example of local advertisement each of the categories. Green advertising is advertising that use a green concept in their advertisement that is include nature environment. The advertisement also has nature promote elements in their advertisement and for the company who use the green advertisement show an image of responsibility of environment and
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Marketing Communication Individual Assignment Name: Tai Tin Chun Samson Student ID: 10490552 Words: a) Identify a product or a service that you have purchased recently to illustrate the importance of the chosen value. Explain your attitude toward the product. If someone asks me what the most important value of me is‚ I think my answer would be comfortable life. For an example‚ every day I must travel the MTR to go to school‚ although I can choose to go to school
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The Innocent: A Misleading Label A first look at the title of Graham Greene’s story “The Innocent”‚ may give people a sense of purity and a feeling of bliss. Even those who have read the story can see the association between innocence and childhood‚ which is exactly what the author intended. Any reader can plainly look at the surface of what is happening in this story and see the narrator as an average man who is revisiting the town he grew up in‚ while having flashbacks of childhood memories
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McDonald’s Smoothies: Creative Brief |Client/Brand: |McDonald’s Australia |Date: |September 2‚ 2011 | 1. The Company McDonald’s Australia is a 3.2 b dollar business. It is not only known to people for its iconic golden arch‚ mouth-watering burgers‚ fries and nuggets‚ but also for its community service‚ strong partnership with local growers and suppliers and an array of corporate social activities. 2. Brand
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Q1. Discuss Sam’s Walton’s statement that “only the customer can fire us all.” Do you agree with this statement‚ and how do you relate consumer behaviour to this statement? Consumer behaviour is a part where we study the activities of our customer on when they obtaining the product‚ on how they consuming the product and on how they disposing the product. According to the statement from Sam’s Walton’s above‚ that “only customer can fire us all” we are agreed that customer can actually fire everybody
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there are always alternatives. So‚ selling Innocent is not an option. We are in a constant process of providing learning and‚ implementing our culture‚ to our employees through our academy. This will support our expansion plan according to our values. Having more high qualified employees supporting and spreading our values‚ the lesser risks we will be exposed to and also the easier will be to let know people that we are not only selling healthier smoothies but we are supporting different charitable
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