Could you be justified in taking one innocent life in order to save the lives of many? “There are two sides to every issue: one side is right and the other is wrong‚ but the middle is always evil.” Ayn Rand‚ Atlas Shrugged The justification in taking the life of one to save the life of many - This is a philosophical dilemma that has been discussed and debated over countless decades by various philosophers and ethicists. It is a question of human morality and ethical decisions. Varied cases
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Song of an Innocent Bystander - Analytical essay ’I am a bad person’ is Freda’s view of herself justified? ’From the mouths of babes comes the truth.’ From the time these words are spoken Freda is O’Grady’s favourite hostage‚ and through this she sees a chance to secure her own safety by staying on his good side. When the siege is over however Freda finds herself represented as a bad person by what Theo wrote on some napkins. Without anyone to tell her she’s not bad‚ she is dominated by Theo’s
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The main concern of the novel The Catcher in the Rye is not only that the protagonist is trapped between childhood and adulthood‚ but also the alienation and regression caused by grief when the sufferer does not address their loss properly. Holden Caulfield’s nervous breakdown is largely due to the death of his younger brother. It is because of this that he fears change and maturity so much‚ specifically the loss of innocence. Holden cannot accept the complexities of the world; instead‚ he uses "phoniness"
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laws and legal framework such as the Data Protection Act was written and therefore includes no special clauses for such sites. In this report we will look at the current and proposed UK legal framework to see if there is enough in place to keep innocent users safe on Social Networking Sites. The current UK legal framework which social networking sites must work under‚ are: Data Protection Act 1998 This is the main law that governs the protection of personal data in the United Kingdom. It provides
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References…………………………………………………………13 Introduction Innocent Drinks Company is the fastest emerging and favorite fruit smoothie brand producing company in UK .They sold their products in supermarkets‚ coffee shops and various other outlets. The team from three founders has expanded over 250 people and has grown from zero to 80% market share in UK and has a turn over more than £ 100 million every year and sells two million bottles of smoothies every week. It functions through eight fruit offices
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Contents Introduction 3 PESTLE Analysis of the macro-environment 4 SWOT Analysis 5 BCG Matrix 6 SPICC 7 Suppliers 7 Publics 7 Intermediaries 7 Competition 8 Customers‚ consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies‚ 2001-11 13 Table 3 :Brand manufacturers sales of the smoothies market‚ 2001-06 14 Table 4 : UK value sales of smoothies by type‚ 2001-06 15
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evolution of the offer Situation and evolution of the demand The micro environment: Porter’s five forces › The offer › The consumers: segmentation › The distribution channels The competitors › Competitors › Tropicana: the leader › Innocent: the precursor Offer’s description: Marketing Mix 2 Marketing strategy › Segmentation › Target/social style › Positionning SWOT New market and opportunities › Smoothor: the smoothie creator The concept Marketing
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The start-up of Innocent Drinks is one of the best-known in the business world. In 1998‚ after leaving Uni‚ Richard Reed‚ Adam Balon and Jon Wright decided to try their own business‚ selling fresh fruit smoothies. They tried out recipes on friends‚ then spent £500 on strawberries and bananas‚ turned the fruit into smoothies‚ and sold them at a small music festival in London. At their stall they put up a big sign saying ‘Should we give up our jobs to make these smoothies?’ One bin at the front
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1.Introduction Following a 30% downturn in the UK smoothies market and a significant decline in market share‚ Innocent have commissioned a report evaluating the UK smoothie market that recommends a marketing plan for the Smoothies product range in the UK for the next two years. The objective of this report is to inform Innocent of the status of the current climate‚ and propose options to grow sales and market share. 2. Methodology This report is compiled primarily from secondary research. Quantitative
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From: Ahmed Hasan To: Craig Task: explain the role of promotion within the marketing mix for a selected product/service. Procedure: The Company that I will use for this marketing mix is innocent and their most popular product smooth orange juice and their smoothies. The product Basic product information: The product is basically a smooth orange juice made with natural orange and is organic‚ with benefits such as it ’s never sweetened‚ never concentrated‚ there are 11 juicy hand-picked
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