tingle. Imagine having your daily portion of fruit and vegetables on the go each morning. Naked would be a perfect breakfast for students and busy parents daily. Unlike McDonald’s smoothies‚ Naked smoothies are healthy and can be sold for a low price at your local convince store. Since‚ the ingredients in Naked smoothies are natural grown fruit‚ it is a great source of nutrients. A Naked strawberry and banana smoothie is made with twenty two fresh grown strawberries‚ one fourth cups of bananas and
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it." This comes on top of a year or so of stories about the high sugar content of fruit juice. The same US scientists who warned about the use of high-fructose corn syrup in fizzy drinks have now turned their attention to juice. "Fruit juice and smoothies are the new danger‚" Barry Popkin‚ professor of nutrition at the University of North Carolina‚ told the Guardian in September. Work
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Sonia’s smoothies 1) Nick calculated that of 200 customers who completed the questionnaire at the rock festival‚ the mean age was 23. The age distribution conformed to a curve of normal distribution with a standard deviation of 5. Calculate the number of customers aged 33 and over who featured in Sonia’s survey (33-23)÷5 = 2 2% of 200= 4 Answer= 4 2) With reference to the report on the UK smoothie market (appendix 2) analyse two limitations of using secondary sources as the
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order to produce their smoothies. Their switching costs are low‚ because it is easy for them to switch from one company of suppliers to another. The switching costs for their customers are also low‚ because it is very easy for a customer of Jamba Juice to choose to go to Starbucks or Orange Julius instead. There is not much of a monetary difference or extra effort required for the customer (Hitt‚ 52). Jamba Juice has suppliers of all of the ingredients of their smoothies including the dairy‚ fruits
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specialises in brewed coffee‚ hot chocolate‚ espresso – based drink‚ teas‚ frappuccinos and fruit smoothies. From 2008 onwards Starbucks owned over 16‚226 stores worldwide‚ along with 11‚434 stores located in the United States. PESTLE analysis on Starbucks (marketingteacher.com) The main challenges in the market environment that are likely to impact on the Starbucks brand would be as follows: The pestle aims to make a list of macro environmental factors impacting on your organisation. (Flexible‚
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lifestyle. Our smoothies will offer everything from vegan‚ to almond milk substitute‚ to extra protein‚ with all natural ingredients and no sugar added. Our company plans to have a wide range of ingredients from fruit and vegetables‚ to fat free dark chocolate for the people who like a bit of a sweeter taste. With 32‚000 students attending the University of Iowa and an additional 75‚000 permanent residents in Iowa City we will target around 50% of these people who enjoy smoothies and 25% who want
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Chapter 2 Economics Problem Production Possibility Frontier (PPF) -boundary between those combination you chose to produce - there is a limited about of production capabilities -curve/ boundary for production possibility - the points inside curve are attainable -all points outside ppf are unattainable Production Efficiency -using resources to maximum capacity -efficiency means that if you increase production of pizza means you must give up cola (only way—no extra resources to use)
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experience for the customer. That’s been the basis for our success. ” In August 1997‚ Jamba entered into an operating agreement with Whole Foods Market to sell only "natural" products inside some of the Whole Foods’s locations‚ including Jamba’s smoothies’ ingredients.[11] For this reason‚ offerings at Whole Foods sites may differ from those at stand-alone sites.[12] Dianne Yzavel is the founder of Zuka Juice. Jamba Juice acquired all nation-wide Zuka Juice‚ Inc. stores in March 1999.[13] Zuka Juice
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Bibliography Tesco plc (2012): About Tesco [Online] England and Wales: Tesco stores limited. Available: http://www.tescoplc.com Essay Coursework: Guides and resources‚ Model answers‚ PESTLE Analysis for Tesco [Online] Nottingham: Angel SEO Company. Available: http://www.essaycoursework.com/modelanswer/business/help/pestle/tescos.php http://people.exeter.ac.uk/wl203/BEAM011/Materials/Lecture%204/TESCO%20Company%20Profile.pdf http://www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf
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CUSTOMER RELATIONSHIPS AND THEIR IMPACT ON THE ORGANISATION The first and more conventional approach is the transactional marketing‚ based on the single sales. In this case Innocent doesn’t have any contact with the customers more than the simple purchase. It occurs when the customer doesn’t want to undertake any long-term relationship‚ either because he doesn’t feel tied with the brand values or for his sporadic purchase behaviour. In this situation‚ the customer is more focused on the product
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