Case: Innovation at 3M Corporation What had been 3M’s traditional approach to innovation? Product developers at 3M generally relied on more traditional methods of seeking marketing input. They collect data from sales representatives‚ focus groups‚ customer evaluations‚ site visits‚ and data on risk factors for diseases. Product developers mainly focused on finding new angel or twist on early trends and basically didn’t have direct access to customers. In 3M‚ Sales representatives contacted with
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Innovation at 3M Corporation Case Summary 3M was and still is a worldwide leader in innovation. After a rough start in 1902‚ over decades‚ 3M enjoyed national and global growth as well as a reputation for remaining a hothouse of innovation. In the 1990’s‚ 3M was trying to move away from the incrementalism and it sought to change the mix of new products to truly create something new to the world‚ instead of line extensions‚ which typically had provided two out of three new-product sales dollars
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INNOVATION AT 3M CORPORATION: CASE STUDY There are two major issues highlighted in this case study: 1. Is the ‘lead-user’ process‚ an effective method for research and subsequent product innovation? 2. Should the Medical-Surgical Markets Division (MSMD) lead-user research team present its revolutionary new approach to treating infection to senior management despite the fact that it challenged the existing business strategy? QUESTION 1 The answer to the first question is ‘yes’. By the
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Innovation at 3M 3M attributed much of its growth to its innovative products and incremental/extensions of existing products. However‚ of late they hadn’t come up with anything significant and they were stagnating. At this point‚ Ms. Rita Shor implemented the “Lead User Research” methodology to come up with four recommendations on new innovative products and strategy. In my opinion‚ Ms. Shor should put forward their first three recommendations to Mr. Dunlop. They consisted of development of three
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Case Studies 3M1: Rethinking Innovation Background Large (70K employees‚ $15bn sales)‚ global operations (200 countries)‚ multi-product (50K range)‚ multi-market business. Innovation ‘Claim to Fame’ This company has been around for just over 100 years and during that period has established a clear reputation as a major innovator. Their technical competence has been built up by a long-term commitment to R&D on which they currently spend around $1bn p.a.; this has yielded them a regular position
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1. How the 3 M innovation process evolved from the time the company was found? Answer: The innovation process at 3M has typically been a focus area for the upper management. The company had taken a getoutoftheway attitude towards the product developers who in turn have worked accordingly towards innovation. Along with technicians each team had a process engineer to ensure that the product was efficiently made. The entire team did not face any risk if the product failed.
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CASE #4: 3M Canada: Industrial Business Division PROBLEM RECOGNITION * The target is to increase growth rate from 3-5% to 12-15% in 18 months * OEM market is mature with limited prospects of expansion * Ultimately shifting overall focus from OEM market to MRO market * High unfamiliarity and low exposure to the MRO market * IBD’s share of distributor sales was 2% of distributors’ revenue * Transitioning focus from Special and Niche accounts to Large National accounts
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Elevator Pitch: 3M Corporation have a history of succeeding through a culture of innovation along with leveraging existing core technologies. 3M management demonstrates existence of different divisions as independent businesses with their individual units of operations. In addition‚ the cross divisional support between various units like sharing personnel resources‚ distribution channels‚ 3M provided multiple possibilities for innovation. In such an encouraging corporate culture‚ should Optical Systems
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Contents 1.0 Introduction 2 1.1 Background of 3M Company 2 2.0 Contents 3 2.1 Issues of 3M 3 2.1.1 Structure in Relation to Innovation 3 2.1.2 Leadership Relation to Innovation 3 2.1.3 Linkages and Networking to Innovation 4 3.0 Analyze difficulties in using 3M in different cultural situation 6 4.0 Evidence of reflection on how insights relate to student own situation and how learning might applied in current situation 7 5.0 Discussion of challenges in transforming their learnings into
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Introduction Creativity & innovation is important for enterprises‚ especially high-tech corporations. In the trend of extensive globalization‚ it is almost impossible for any enterprise to survive in the business world without seeking help from creative innovations. The paper focuses on significance of creativity & innovation in the operation of a famous company----3M. 3M is a manufacturing company that has a long history‚ it has a series of well-known products and brands. The first part of the
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