1 Marketing: Managing profitable customer relationships Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return ( satisfying customer needs 2 goals of marketing: • Attract new customers • Keep and grow current customers by delivering satisfaction Marketing process: understand the marketplace and customer needs and wants ( design a customer-driven marketing strategy ( construct
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Executive Summary Apple Computer’s 30-year history is full of highs and lows‚ which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader‚ Steven Jobs. Apple made several hugely successful product introductions over the years. They have also completely fallen on their face on several occasions. They struggled mightily while Jobs was not a part of the organization. Apple reached a point
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Krista Kafer and Her Attempt to Discuss Sexist Vitriol Women everywhere would probably band together in support for Krista Kafer. Kafer’s article “Women in Public Eye Face a Rising Tide of Sexist Vitriol‚” is arguing that sexist vitriol is increasing in attempt to diminish women in the pubic eye. An article on such a topic would get an applause for being right on the nose. However‚ if you were to take the time to examine her article‚ you’ll realize it’s adequate at best. Kafer failed to make a strong
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Sybil Summary Sybil Summary & Study Guide includes comprehensive information and analysis to help you understand the book. This study guide contains the following sections: This detailed literature summary also contains Topics for Discussion and a Free Quiz on Sybil by Flora Rheta Schreiber. Sybil is the true story of Sybil Isabel Dorsett who developed sixteen separate personalities in order to deal with a very traumatic childhood. Sybil’s story is one of the most dramatic recorded cases of multiple
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Marketing Plan: Adidas AG Taylor Fjeldheim Principles of Marketing Executive Summary Adidas AG sells sports shoes‚ apparel‚ and equipment in 170 different countries. There focus lies in football‚ soccer‚ basketball‚ running‚ training gear‚ golf‚ and apparel. This is a two billion dollar industry and with Adidas being a main cog. They also specialize in lifestyle goods including SLVR and Y-3 fashion brands. They have trademarked their three-striped logo that has become a
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Cite as: 557 U. S. ____ (2009) GINSBURG‚ J.‚ dissenting 1 SUPREME COURT OF THE UNITED STATES _________________ Nos. 07–1428 and 08–328 _________________ 07–1428 FRANK RICCI‚ ET AL.‚ PETITIONERS v. JOHN DESTEFANO ET AL. FRANK RICCI‚ ET AL.‚ PETITIONERS v. JOHN DESTEFANO ET AL. 08–328 ON WRITS OF CERTIORARI TO THE UNITED STATES COURT OF APPEALS FOR THE SECOND CIRCUIT [June 29‚ 2009] JUSTICE GINSBURG‚ with whom JUSTICE STEVENS‚ JUSTICE SOUTER‚ and JUSTICE BREYER join‚ dissenting
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Slavery‚ Colonialism‚ and the Catholic Church Slavery in the New World and the Spanish and Portuguese Catholic priesthood are directly tied correlated in the history of Latin America. The enslavement and atrocious treatment of the Indigenous peoples and Africans by the Spanish and Portuguese nobility were both similar and different. By examining “A Short Account of the Destruction of the Indies” by social reformer and Dominican friar‚ Bartolomé de Las Casas‚ and excerpts from Robert Conrad’s
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Executive Summary The information in this document will cover when and how FedEx works and how they have contributed to technological advances in their line of work. After reading this document you will have a basic understanding of how they were started and how they have made technological advances to become one of the largest powerhouses in the parcel delivery service. FedEx today has become one of the largest companies not only in the United States‚ but in the entire world. FedEx is truly a
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Plot summary The Great Gatsby Nick Carraway‚ a young man from Minnesota‚ moves to New York to learn about the bond business. He rents a house next door to the mysterious Gatsby‚ at West Egg‚ which is populated by the newly rich. Gatsby lives in a big mansion and he throws huge parties every saturday night. Nick is unlike the inhabitants of West Egg because of his connections to the more fashionable East Egg‚ home to the established upper class. He goes there to visit his cousin Daisy and her
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A Gap of Sky Sometimes you forget what the essence of life is and what’s important to you. When you forget these things you easily get on the wrong track: you forget the persons that are close to you and you become oblivious to life and its goods. In the short story‚ A Gap of Sky‚ we are introduced to the protagonist of the story‚ the nineteen- year-old Ellie‚ who after a rough night with booze and drugs wakes up at 4.30 pm in her messy flat in London‚ to the tough realities of Monday. She remembers
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