1. The simplest and easiest way to enter a global marketplace is by: a. creating a killer product b. exporting c. importing d. joint ventures e. having low prices 2. Which of the following statements about pricing is true? a Pricing is the least important marketing mix element during a recession. b Consumers rate ‘reasonable price’ as the most important consideration in purchase decisions. c Pricing is unaffected by changes in the business cycle. d Most consumers believe price has little
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Chapter 1 Introduction to Service Marketing Contents [A] MEANING AND DEFITION [B] FACTORS RESPONSIBLE FOR GROWTH OF SERVICE SECTOR [C] ROLE OF SERVICES [D] CHARACTERISTICS OF SERVICES [E] CLASSIFICATION OF SERVICES [F] SERVICE MARKETING ENVIRONMENT [G] GOODS/SERVICE MARKETING [H] PRODUCT SERVICE CONTINUUM [I] CONSUMER BEHAVIOUR [J] SERVICE MARKETING TRINITY [K] SERVICE GUARANTEE [L] SERVICE ENCOUNTER [M] ZONE OF TOLERANCE [N] CORE AND SUPPLEMENTARY PRODUCT [O] BUYING ROLES [P]
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people • The service is produced and consumed at the same time • Customer’s perception of service quality linked to morale of front-line staff. Characteristics of services: • Perishability • Contact dependency • Inseparability • Variability • Lack of ownership • Intangibility • Simultaneity As Macken (1997) suggests: ‘Recruiting people who are wrong for the organisation can lead to increased labour turnover‚ increased costs for the organisation‚ and lowering of morale in the existing workforce
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Q.5 Discuss the international marketing strategies. How is it different from domestic marketing strategies? Ans:- International marketing can be defined as marketing of goods and services outside the firm’s home country. International marketing has the following two forms of marketing: • Multinational marketing. Global marketing. Multinational marketing is very complex as a firm engages in marketing operations in many countries. In multinational marketing‚ a firm visualises different countries
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A. Parasuraman‚ Valarie A. ZelthamI‚ & Leonard L Berry A Conceptual Model of Service Quality and Its Implications for Future Research The attainment of quality in products and services has become a pivotal concern of the 1980s. While quality in tangible goods has been described and measured by marketers‚ quality in services is largely undefined and unresearched. The authors attempt to rectify this situation by reporting the insights obtained in an extensive exploratory investigation of quality
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University of jordan Faculty of Business Administration Master of accounting Research The Impact of Service Quality on Customer Satisfactions in Islamic Jordanian Banking Supervisor: Dr. Suzan Abed Prepared by students: Shehab Saleh AL-Ajarmeh First semester 2011/2012 Contents |- abstract…………………………… | |- Introduction………………………………
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SERVICES MARKETING PROJECT Brenda FLAHERTY Year 2012/2013 A00191574 LENORMAND Ségolène FLAHERTY Brenda Table of contents External Environment _______________________________________________________ Page 2 Main competitors ______________________________________________________ Page 2 Analysis PEST ________________________________________________________ Page 3 Type of Service
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characteristics of a service are: Intangibility: Services are intangible and do not have a physical existence. Hence services cannot be touched‚ held‚ tasted or smelt. This is most defining feature of a service and that which primarilydifferentiates it from a product. Also‚ it poses a unique challenge to those engaged in marketing a service as they need to attach tangible attributes to an otherwise intangible offering. Heterogeneity/Variability: Given the very nature of services
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8 Principles of Marketing Product‚ Services‚ and Brand: Building Customer Value Commercial and Marketing Management II © 2013 Jane Rodríguez del Tronco Content Commercial and Marketing Management II © 2013 Jane Rodríguez del Tronco What Is a Product? Marketing-mix planning begins with formulating an offering that brings value to target customers Commercial and Marketing Management II © 2013 Jane Rodríguez del Tronco What Is a Product? Products‚ Services‚ and Experiences Product is
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2. Travel and Tourism industry: the structure and the three technology “revolutions” 2.1 Travel & Tourism industry in numbers and the main players: Travel & tourism industry is one of the largest and fastest growing industries in the world; globally‚ in 2012‚ it generated $2 trillion in direct GDP1‚ which corresponded to 2.9% of the world GDP. Also in terms of employment‚ its importance is highly pronounced‚ with a total contribution2 of 8.7% of world employment‚ the travel & tourism industry
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