A Book Critique of: "SHIFT: Inside Nissan’s Historic Revival" by Carlos Ghosn When Brazilian-born‚ French-educated son of Lebanese parents‚ Carlos Ghosn was named COO of Nissan in 1999‚ the company was heading towards bankruptcy with a record loss of more than $6 billion in fiscal year 1999. In Shift‚ Carlos Ghosn recounts how he achieved one of the most astounding turnarounds in automotive and corporate history. Ghosn’s Nissan Revival Plan (NRP) outlined seemingly impossible goals
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Date: 18/07/2009 1. Was the Intel Inside campaign worth it ? What were its strengths and weaknesses? The unfavorable judgment against Intel “386” trademark in 1991 indicated that any competitor could market its product using the same marks‚ numerical sequencing‚ used by Intel. To differentiate from competitors and solve the problem of market confusion among the product offerings‚ Intel developed an alternative branding strategy by focusing on building the
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Homework 1 1. Subprime mortgages or mortgages that are normally made out to borrowers with lower credit ratings (below 640) are viewed by the lender that the borrower has larger-than average risk of defaulting on the loan and as a result typically carry a higher interest rate than that of a conventional loan. Banks originally required a down payment from subprime buyers and normally kept these loans bearing the risk of default. Overtime banks began to group subprime loans into Residential
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The Taliban is a Sunni Islamic fundamentalist group that ruled Afghanistan from 1996 to 2001‚ they are also considered anti-innovative‚ meaning they are against modernization of a state. This leads to many terrorist attacks on modernized countries. The goal of the Taliban is to remove foreign forces from Afghanistan and to enforce Sharia law and Islamic government. Sharia law is based on Islam’s holy book‚ the Koran‚ and concerns with the faith of an individual and how to properly practice Islam
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Thus‚ Ghosn established the nine CFTs within one month of his arrival at Nissan. The CFT teams had responsibility for the following areas: Business Development‚ Purchasing‚ Manufacturing and Logistics‚ Research and Development‚ Sales and Marketing‚ General and Administrative‚ Finance and Cost‚ Phase-out of Products and Parts‚ Complexity Management‚ and Organizational Structure. Ghosn had the teams review the company’s operations for three months and come up with recommendations for returning
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Agile Project Development at Intel: A Scrum Odyssey by Pat Elwer‚ Intel Corporation Intel Corporation (NASDAQ: INTC) Santa Clara‚ Calif. www.intel.com Contributors included Tim Gallagher‚ Intel Corporation; Katie Playfair‚ Danube Technologies‚ Inc.; Dan Rawsthorne‚ Danube Technologies‚ Inc.; and Michael James‚ Danube Technologies‚ Inc. ABSTRACT In the microprocessor industry‚ the product development engineering (PDE) group Founded: 1968 exists to provide the test collateral
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Intel was founded in 1968 by Gordon E. Moore and Robert Noyce‚ two physicists that decided to leave Fairchild Semiconductor and start their new business in integrated circuitry. Even since the early days Intel has had a history of innovation. In 1971 Intel introduced the world’s first microprocessor the 4004‚ and then went public at $23.50 a share raising $6.8 million. The very next year in 1972 Intel entered the then new digital watch market with the purchase of Microma‚ which was a small firm with
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The title of the novel Inside Out & Back Again by Thanhha Lai‚ relates to the universal refugee experience because when any refugee from anywhere first leaves they’re home there lives turn “inside out”‚ meaning that their lives are turned completely upside down. Then eventually as they get used to their new home they eventually start to get used to the new lifestyle and most times learn the language of their new home. For instance in in the book “Inside Out And Back Again” Ha has to flee her home
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Think about a memory that has significant meaning to you‚ whether it be joyful‚ sorrowful‚ painful‚ or humorous. It’s hard to forget an event that has meaning; it’s hard to forget anything at all. In “The Cities Inside Us” by Alberto Rios‚ the theme is about how we all have memories that we keep to ourselves‚ and those memories all fit together like a busy city. The author uses metaphors like “We live in secret cities” (1) to help portray the theme. He also portrays the theme in the title of the
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As Intel learned through the crisis over the defected product‚ the company’s recall strategy‚ if poorly managed‚ could have “significant impact on firm’s reputation‚ sales‚ and financial value” 1. It was evident that Intel did not have clear strategies on how to handle the consumers and/or media‚ when product defect issue is surfaced and it was clearly demonstrated that how costly it could be of not having clear recall and media response strategies. Recommendation: We recommend Intel executive
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