Economics of multiplexes in India : A study of the PVR group(2009-11) The revenue generation techniques of the cinema halls have been one of the least explored areas of the communication studies. This essay is an attempt to look at the revenue generation strategies of the PVR Group‚ specifically‚ two halls‚ PVR Plaza and PVR Rivoli‚ located at Connaught Place‚ New Delhi. The financial year 2008-09‚ that is in focus here for the purpose of study‚ was marked as a particularly slow year for the Indian
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Turning on the television set while taking a break from school work‚ I stumbled upon the movie ‘Star Wars’‚ and instantly fell in love with R2-D2‚ the astromech droid. I thought he was the coolest part of the movie. At the time‚ I thought that R2-D2 was an actual robot. Seeing my fascination for the ingenious machine‚ my father took me to a screening that showed the making of the movie. That’s when I realized that it was actually an actor named Kenny Baker‚ who was wearing a plastic shell and pretending
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IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
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the most successful instances of combining live action with animation. While this is very true‚ there is a deeper meaning to this combination. The film portrays many examples of the racism‚ segregation‚ and prejudice demonstrated in the 1940’s. The movie symbolizes the state of unrest between white Americans and people of color. Additionally‚ characters and scenes are used to represent different social statuses and situations in 1940’s Los Angeles. The film Who Framed Roger Rabbit is a metaphor for
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audio solutions‚ but the basic one is called a 5.1 HT system. A 5.1 HT system consist of five speakers‚ a surround sound receiver and a Subwoofer (which is the .1 in 5.1). These speakers should be placed in certain spots of the room so you can get the movie theater experience right in your home. If you follow these simple steps‚ the installation process will go smoothly. The first step is to make sure you have all the equipment necessary and the proper wires that are going to be used for the system
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An example can be seen in Steve McQueen’s Deadpan (1997)‚ shown in a ‘black box’ installation space covering a wall entirely‚ from floor to ceiling. The black & white film scene presents McQueen re-staging a scene from the Buster Keaton silent movie Steamboat Bill‚ Jr. (1928). He stands still with his back to a wall of a house that slowly falls toward him‚ that leaves him unhurt due to a window space in the wall that falls accurately over the place where he stands. The installation has been designed
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Celebrities provide poor role models for children. The purpose of this essay is to discuss celebrity role models and their influence positively or negatively on children. Throughout the world celebrities are role models to many people. Nauta and Kokaly (1999) define role models as “other person’s who‚ either by exerting some influence or simply by being admirable in one or more ways‚ have an impact on another”. In these modern times of excessive media coverage and the easy access of the World
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(“Faust” 2013). In one scene Murnau used what appeared to be massive and lumbering‚ (though mechanical)‚ elephants. Faust was the last film Murnau would make in Germany‚ and it was the impetus for Fox Studios in Hollywood to offer Murnau a lucrative movie contract. Faust‚ almost a century after its debut‚ remains an everlasting cinematic feat and feast for our eyes and our
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Dyke Hard is a celebratory pastiche of multiple B-movies and genre films‚ exploiting their tropes and clichés in a wild LGBT party of a film. Inspired in part by the work of John Waters‚ it gives a nod to a dynamic and creative underground of the pre-digital past – a time when political incorrectness and trash rhymed with transgression and carried real meaning and clout. Though "trash as trash can" is the film’s credo‚ these concepts have lost most of their impact today; their milder forms have been
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the availability of movies has evolved over the last century. Which experience do you prefer and why? You can rent and own movies almost anywhere now‚ from your phone‚ computer and TV. I remember when going to the theater was the only way to see a movie‚ now you can get it right off your computer. We enjoy watching movies directly off from our Netflix account on playstation‚ its beats paying late fees going to blockbusters and they’re unlimited for a nice fee. • In the Week Two Learnscape
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