ASA University Review‚ Vol. 5 No. 1‚ January–June‚ 2011 Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh Wahida Shahan Tinne* Abstract Impulse purchase or impulse buying describes any purchase which a shopper makes‚ through it was not planned in advance. This paper is an attempt to find out the factors that affect consumer impulse buying behavior at superstores in Bangladesh. The impact of various variables like discount offer‚ various scheme‚ promotional activities
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eating his toast‚ Andrew asked‚ “Has Mark said anything about graduation?” “Not yet‚ remember‚ Ashley needs a car‚” Margaret said‚ knowing they’d promised their granddaughter a car when her brother went away to college. “Why should we be responsible buying for the grandkids? If Marlene didn’t spend so much on her new Mercedes‚ they could buy their kids a car.” “We bought Mark a car‚ guess they thought we would buy one for Ashley. Did you talk to Marlene recently?” Andrew asked‚ putting the dishes
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edu/~taflinge/addefine.html‚ A Definition of Advertising by Richard F. Taflinger • http://en.wikipedia.org/wiki/Advertising • http://www.oppapers.com/essays/Tv-Its-Effects-Teens/152185 • http://www.oppapers.com/essays/Impact-Advertisements-Consumer- Buying/94059
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Marketing Research Report On Analysis of Buying Behavior of Mobile Phone Service Subscribers Table of Content Executive summery 1. Introduction…………………………………………………………………… 2. Literature review……………………………………………………………… 3. Purpose of study……………………………………………............................ 4. Research objectives ……………….………………………............................. 5. Research hypotheses………………………………………………………... 6. Research methodology……………………………………………………… 6.1 Sampling & Sample
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INFLUENCING BUYING DECISIONS OF NON-DURABLE GOODS”–with special to reference RANI PRIVATE LIMITED‚ Vadakara‚ submitted in partial fulfillment of the requirement for the award of degree of Master of Business Administration of University of Calicut was carried out by Mr. SHAHID KV. Dr.C.T.PAUL Principal 1 CERTIFICATE FROM THE GUIDE (Affiliated to University of Calicut) This is to certify that the project report entitled “A STUDY ON THE FACTORS INFLUENCING BUYING DECISIONS OF
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Does Buying Local Organic Grown Foods Help the Environment? Buying locally grown organic foods helps us have a cleaner and healthier environment. Getting local organic foods rather than conventional foods reduces the carbon footprint that conventional foods bring about. This means that your food travels a lot less distance than other foods would. It has been said‚ that on average‚ a fresh food item travels about 1‚500 miles just to get to our plate. That is just one item; imagine how many miles
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QUESTIONNAIRE ON YOUTH PREFERENCES TOWARDS BUYING BRANDED MOBILE PHONES DEAR RESPONDENTS: THIS INFORMATION WILL BE UTILISED FOR THE ACADEMIC RESEARCH PURPOSE ONLY AND WE ARE THE STUDENTS OF MBA FROM GANPAT UNIVERSITY ASSURED YOU THAT IT WILL NOT BE UTILISED FOR ANY OTHER PURPOSE. Q.1. Do you have mobile phone? Yes No Q.2. which mobile brand you are currently using. Please check only one. 1. 2. 3. 4. 5. 6. L.G 7. Motorola 8. Lava 9. Micromax 10. Karbon 11. Others (Kindly specify :_______________________)
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Effect of Sales Promotions on Consumer Buying Behavior in Branded Apparels in India. Abstract INTRODUCTION Basically‚ promotion is first introduced in the 4Ps of marketing. The four Ps represents the marketing mix (Product‚ Price‚ Place & Promotion) and the promotional mix is the important term used to explain the set of tools of the business. This is applied to achieve benefit of its products and services from its consumer and the followings are (Advertising‚ Public relation‚ Direct marketing‚ Personal
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Informational Report On Basic Concepts of Integrating Internet Into Car Buying Activity Of Consumers Report submitted for the requirement of the course “Managerial Communication”‚ I Semester‚ Academic Session 2014-2015 Submitted By Mr. Sankalp Bhagat (A05) Amrut Mody School Of Management Ahmedabad University Ahmedabad‚ Gujarat Acknowledgement I would like to our express sincere gratitude towards Miss Tina Jobanputra‚ Faculty of Managerial Communication‚ Amrut Mody School of Management
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Impulsive Buying Submitted on October 13th‚ 2010. In Partial Fulfillment of the Requirement for the Research Methodology course in the MBA Programme (FT):2010-2012 Submitted to Prof. Tripura Joshi Submitted by: Deepika Bhatt 101311 Shikha Shah 101349 Satpal Singh 101347 Title Gender and age influences on buying behavior of consumers. Background Men and women differ in their affective and cognitive processes while buying. Our
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