remind you the ad of coca cola (even though it’s not on air now). So‚ this way punch line increases the recall value of the ad but if your ad or positioning of the product is not perfect then you can’t expect your advt programme to be successful just on the basis of punchlines. It is very difficult to find out the right Punchline. Marketers have to select right words to form that sentences which can correctly express the positioning strategy of the brand. A bad Punchline can kill a good ’ad’. If the
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UPDATE - ANALYSIS INTRODUCTION As part of my English class I had to invest USD 100‚000 in the stock market and manage my portfolio throughout the semester. MY INVESTMENT STRATEGY My strategy was to invest in large companies with a reputation for quality‚ reliability and profitability (blue chips). Furthermore‚ I decided to invest a large amount of my capital in Swiss companies in order to support Swiss economy. I chose Kuoni because the company has leading positions in its area of activity (travel)
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Radio Ad HCA/240 January 27‚ 2013 Radio Ad We know many people worry about the risks of getting arthritis and osteoporosis‚ as well as injuries from falls as you start climb the latter called age. We are doing this radio ad in promoting a healthier Muscular system well in to your retirement age. Although some chronic disease risk factors such as (family history‚ age or sex) are not able to be modified and so cannot be incorporated into prevention strategies‚ these factors can help to identify
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Coco-Cola Vintage Ad Elizabeth Hamilton Professor Smith Devry University March 28‚ 2014 Coco-Cola Vintage Ad Throughout its history Coco-Cola has always managed to use advertising as a powerful tool to create that special atmosphere in the minds of consumers that differentiates Coco-Cola from just some generic cola. In the past it was also extremely effective in advertising its product gaining a lot of market share and getting to the top of the market in terms of
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elements of the media text above‚ again it may be worth considering Barthes view that‚ ’thanks to the code of connotation the reading of the photograph is... always historical; it depends on the reader ’s "knowledge" just as though it were a matter of a real language‚ intelligible only if one has learned the signs ’ (Barthes 1977‚ 28). On a denotative‚ or more literal‚ level the advertisement shown is a photograph of famous pop star Beyoncé with a bottle of perfume‚ but the more subtle connotations
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Public Administration Previous Years’ Papers: 1979 Public Administration (Mains) UPSC Question papers Last 34 years [1979 to 2012] Index 1979 ................................................................................................................................................ 2 1980 ................................................................................................................................................ 5 1981 ........................................
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FOREIGN EXCHANGE MARKET BEHAVIUOR AND ITS MANAGEMNT IN THE POST-REFORM PERIOD: THE INDIAN EXPERIENCES ABSTRACT * Dr. Arabi.U The Indian foreign exchange market has operated in a liberlised environment for more than a decade. A cautious and well-caliberated approach was followed while liberlising the foreign exchange market and the focus was on gradually dismantling controls and providing an enabling environment to all entities engaged in external transactions. Hence‚ in view of the high volumes
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Between the Lines In some literature‚ upon occasion‚ the real magic of the message can only be expressed in an abstract‚ off hand way. In certain pieces‚ the richness of the idea is often passed between the lines through symbols. A “symbol” is a word‚ phrase‚ image‚ or the like having a complex of associated meanings and perceived as having inherent value separable from that which is symbolized. This is apparent in Jhumpa Lahiri’s‚ “A Real Darwan”. Boori Ma is an unofficial‚ unpaid “Durwan”‚ or doorman
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Exchange rate policy The exchange rate of an economy affects aggregate demand through its effect on export and import prices‚ and policy makers may exploit this connection. Deliberately altering exchange rates to influence the macro-economic environment may be regarded as a type of monetary policy. Changes in exchanges rates initially work there way into an economy via their effect on prices. For example‚ if £1 exchanges for $1.50 on the foreign exchange market‚ a UK product selling for £10 in
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Impact of the Columbian Exchange The Columbian Exchange was the exchange of plants‚ animals‚ diseases‚ and technologies between the Old World and New World. Following Christopher Columbus’s encounter with the Americas in 1492‚ waves of Spanish conquistadors arrived. Their appearance ad interactions between the Old World and New World would bring dramatic changes. The Columbian exchange has impacted the Old World and New World in negative and positive ways. Negatives and positives the Old and New
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