Brandy Hopkins January 25‚ 2006 Case Study of Amazon.com Individual Marcus Myers Seminar in Business ADM495; BSM259 History The launch of Amazon.com in July of 1995 was the creation of a new and bold way of doing business on the Internet. Amazon.com forced the traditional physical world brick and mortar retailer in the book industry to change the way they target the industry ’s consumers and then epitomized Business-2-Consumer e-retailing. Although‚ Amazon.com started as an online bookstore
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some of their customer base. In 2009 Amazon.com sold copies of George Orwell’s 1984 for the Kindle. After discovering that the some of the copies they sold were sold illegally Amazon.com reached out and deleted the illegal copies of 1984 from their customer’s Kindles. The customers were not notified before this was done. If you buy a book in print at Barns and Noble no one is going to come into your house and remove the book from your bookshelf. As long as Amazon continues to focus on increasing
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Case Study on Amazon.com Amazon….The world’s largest online retailer. An American multinational electronic commerce company that makes millions of dollars in profit in a year. A company that has separate retail websites in the U.S ‚ Canada ‚ Europe. Very well known brand in the world. The case study that is made for Amazon.com shows that in 2002 almost half of the revenues for that brand were from selling books‚ music and DVD’s or videos on Amazon. Here it is suggested that Amazon should concentrate
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Case Study MG495 TO: Jeff Bezos‚ Founder & CEO‚ Amazon.com DATE: 04/06/08 SUBJECT: Amazon.com Analysis EXECUTIVE SUMMARY Amazon.com was founded as an online bookstore in July‚ 1995 and went public in May 1997. In June‚ 1998 Amazon.com launched its music store. Since then Amazon.com has become the most prominent Internet retailer. Over time Amazon.com has added several products including electronics‚ health and beauty products‚ house wares‚ kitchenware’s‚ music‚ tools‚ toys‚ videos
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little or no cost to you. The typical 2014 university student has grown up with the World Wide Web and eCommerce and takes these services for granted. For its part Amazon recorded revenues of $17.09 billion dollars in 2013 but for all that activity‚ the company did not yield a profit. According to its founder and CEO Jeffrey P. Bezos‚ Amazon strives to be the retailer of choice for all things and for all people globally. To this end‚ Amazon’s profit margins on most products are razor thin and its business
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at discount prices‚ now Amazon.com has evolved into a marketplace for the world. Jeff Bezos who is the founder and CEO of Amazon.com wanted a name for his company that began with "A" so that it would appear early in alphabetic order. He began looking through the dictionary and settled on "Amazon" because it was a place that was "exotic and different" and it was the river he considered the biggest in the world‚ as he hoped his company would be. Since 2000‚ Amazon’s logotype is an arrow leading from
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cut. Many products and services exist just online‚ major companies have gone online to successfully augment the brick and mortar corporations‚ and the playing field is all the way to edges of cyberspace‚ wherever that is Traditional competitors Amazon has strong competitors like online retailing stores and a large number of physical stores(Books‚ Grocery‚Electronics‚Video games etc). Examples : Barnes & Noble‚ Inc.‚ Wal-Mart.com USA‚ LLC (privately held)‚ Catalog & Mail Order Houses High – As
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1. Amazon and Toys-r-us both present very good points in this case. With amazon being what it is I believe that it is exclusively selling toys-r-us toys but when it comes to competing with websites like e-bay for amazon to compete it has to be able to sell vintage and collectable toys. I don’t think however that amazon should be charging toys-r-us as much as they do if they are going to allow other vendors to join in on the service that amazon provide. I also think that Toys-r-us is “whining” in
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the first company to offer the greatest selection of “books‚ CDs‚ videos‚ DVDs‚ electronics‚ toys‚ tools‚ home furnishings and housewares‚ apparel‚ and kitchen gadgets.” Amazon had also begun getting into the retail business by selling products offered from companies such as ToysRUs‚ Target‚ Borders‚ Hotwire‚ and many more. Amazon strived to “set the standard for web businesses. The site was intended to become as user friendly as possible with the ability to match needs to all sorts of customer bases
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later discovered the vast potential of the Internet and started coming up with other products to sell. He started off with just half a million in 1995 and went up to 1‚640 millions by 1999. Amazon targeted the local traditional retailers that wished to develop online retailing capabilities. However‚ by 2001 amazon was at the brink of bankruptcy. The company grew exponentially and went from selling books and music’s to software’s‚ house supplies‚ toys‚ and electronics. It was responsible for distribution
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