CHAPTER 1 Introduction: Marketing for Hospitality and Tourism CHAPTER OVERVIEW This chapter begins by explaining the business philosophy of marketing. Marketing is not a function that is only carried out by the marketing department‚ but rather a way of doing business. The main focus of marketing is the customer; this customer orientation must be integrated throughout the organization. Next is a discussion of how customer satisfaction leading to profits is the central goal of hospitality
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IJMBS Vol. 2‚ ISSue 2‚ AprIl - June 2012ISSN : 2230-9519 (Online) | ISSN : 2231-2463 (Print) www.ijmbs.com Internat I onal Journal of Manage M ent & BusIness stud I es 55 Abstract Service sector constitutes more than 70 percent of the GDP in many developed economies. According to the 1999 Statistical Yearbook (United Nations‚ 1999) service sector employment is more than 80% in United States and more than 70 percent in Canada‚ Japan‚ France‚ Israel‚ and Australia. There is no such thing as a
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1.def of service marketing and how is it different from goods The definitions of service marketing can be defined as the services covers a heterogeneous range of intangible products and activities that are difficult to summarize within a simple definition. According to the Rathmell‚ he states that ’goods are produced. services are performed. The product can be touch n see but services only can be judge. 2. do you agree with the extension of marketing mix? Why? The 4Ps marketing mix which
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A) Background of the Company Xpresso Lube is set up by Charlie Green. Charlie is a man of different talent. He has the knowledge of oil-change from his family members and also good in musician. Xpresso Lube was found because Charlie had an unpleasant experience while getting his car oil changed. He witnesses the lube technician was trying to “ripped off” an elderly lady. From that incident onwards‚ it gave him a clear idea of setting up his own oil-change station. From the oil change business
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Perishability: the number of car lifts at the shop limits Xpresso Lube’s capacity. This oil change business also owns an auto repair facility next door so the two businesses can deploy mechanics between them to best utilize labor capacity. * Intangibility: When an oil change is done in a typical pit‚ the customer cannot actually see the process and‚ after the service‚ the car’s
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involving a high degree of trust on the part of the purchaser". (Holloway‚ 2002) This means that the tourism product is almost a promise of an experience to the consumer. The five characteristics of service sector industries are Intangibility‚ Perishability‚ Heterogeneity‚ Inseparability‚ and Lack of ownership. With the tourism product being a service the more tangible and the more personal to the customer the product is the more appealing the product is. If the customer feels that the tourism service
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Oklahoma being the 18th largest state in the US has large vast amount of nursing homes‚ hospitals‚ Dialysis and Hospice care facilities. There are 308 Certified nursing homes state wide‚ 160 hospital states wide‚ 60 dialysis facilities state wide‚ and 53 hospice facilities state wide. The market size to providing services and obtaining local contracts with each healthcare facilities wholesome. However‚ being a private ambulance services there would be no Market share to pay and entire ownership
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Tyler Gault Dr. DiBartolo MKTG 330 December‚ 10‚2011 Marketing Assessment Report- Aflac Insurance Agency Brief Company History: Aflac was founded by brothers John‚ Paul‚ and Bill Amos in 1955. Aflac Incorporated is an international holding company based in Columbus‚ Georgia. In 1958 Aflac was recognized for introducing one of the world’s first cancer expense insurance policies. In its initial year 5‚810 plans were sold and by the end of the decade Aflac had 376 agents selling insurance
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Inseparability Inseparability of production and consumption involves the simultaneous production and consumption which characterizes most services. Whereas goods are first produced then sold and then consumed‚ services are first sold‚ then produced and consumed simultaneously(Regan‚ 1963).Since the customer must be present during the production of many services‚ for example an airline trip‚ inseparability “forces the buyer into intimate contact with the production process”(Carmen and Langeard‚ 1980)
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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