SERVICE SECTOR MARKETING [pic] [pic] [pic][pic] [pic] A PROJECT ON BANKING SECTOR CONTENTS ✓ AN INTRODUCTION TO BANKING SECTOR IN INDIA ✓ PEST ANALYSIS ✓ 7P’s OF BANKING SECTOR ✓ BLUEPRINTING ✓ 4I’s OF BANKING ✓ RATER ANALYSIS FOR INDIAN OVERSEAS BANK ✓ MARKET SEGMENTATION ✓ COMPLAINT HANDLING–HDFC BANK ✓ CASE STUDY-I ➢ RATER ➢ SERVICE RECOVERY ➢ FISH BONE ✓ CASE STUDY-II (ICICI BANK)
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SERVICE MARKETING MIX MEANING A selection of services developed to offer customers a choice within a particular range. The elements of a services marketing mix are sometimes called the seven Ps: the four Ps of the marketing mix‚ plus three Ps of services: participants‚ physical evidence‚ and process (of service assembly). [pic] Service Marketing A Service is an economic activity‚ that is intangible or not be touched
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Discussion topic 1 Discuss using the servuction framework the role of the service customer in service creation. Service encounters occur where it is necessary for consumer and producer to meet in order for the former to receive the benefits that the latter has the resources to provide Palmer (2008‚ p.90) This definition includes all aspects of the service firm with which a consumer may interact‚ including its personnel and physical assets. Servuction concentrates on consumers’ perceptions of the
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The Affordable Health Care Act: A solution that addresses the importance of health promotion and non-communicable disease prevention in a globalizing world economy. According to the World Health Organization‚ health encompasses the direct and indirect factors that affect physical‚ mental‚ and social well-being‚ which includes the ability to function within the context of the political‚ economic‚ social‚ environmental‚ cultural‚ ecological‚ agricultural‚ demographical‚ scientific research‚ ethical
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DECLARATION This is to certify that project titled “Consumer Perceived value in Fine Dining Restaurants” is an original work of the student and is being submitted in fulfillment for the award of the Bachelor’s Degree in Business Studies of Shaheed Sukhdev College of Business studies‚ University of Delhi. This report has not been submitted earlier either to this college or to any other university/ college for the fulfillment of the requirement of a course of study. She has successfully
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BHILAI(C.G.) A RESEARCH PROJECT REPORT ON “A comparative study on Role of Marketing in Banking Sector (Private And National Bank)” [pic] Chattisgarh Swami Vivekanand Technical University‚ Bhilai in Partial fulfillment for the award of Degree of Master of Business Administration Submitted By: Alka Shukla Roll No:-MBA/08/3403 MBA : II – SEMESTER Approved By: Guided By: Mr. A. Jagdish Mr.Nikhilesh Kariya Director (RCET) RUGTA COLLEGE OF ENGINEERING
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Chapter-1: Introduction to Services Self Assessment Questions 1. The ................................. reflects the view that the intangible aspects of products are becoming the key features that differentiate the product in the marketplace. a. services marketing b. Servuction model c. service imperative d. benefit concept 2. Which of the following businesses would be characterized as a pure service? a. farming b. mining c. engineering d. there is no such thing as a pure service
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MARKETING PLAN FOR EVENT MANAGEMENT COMPANY Case: Clubworks LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in International Business Thesis Spring 2013 Nguyen‚ Nhat Anh Quang Lahti University of Applied Sciences Degree Programme in International Business NGUYEN‚ NHAT ANH QUANG: Marketing plan for event management company Case: Clubworks Bachelor’s Thesis in International Business‚64 pages Spring 2013 ABSTRACT This thesis provides a strategic marketing plan for
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internet‚ the airlines were now uniquely well suited to establish direct-to-consumer sales portals via the internet Current Scenario The airlines’ websites saw tough competition from aggregator web sites which provided more convenience The intangibility of travel as a product‚ made it suitable to online purchasing when compared to other segments of retail industry Increased access to the internet along with better internet speeds helped increase this trend considerably Search Engine Marketing
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Despite my ever-growing love for mathematics and its ties to the world around me‚ only a few of my peers had partaken in the same sort of inseparability. Those who were not part of this bond seemed to be isolated from it altogether. From then onward‚ I had made it my mission to foster a connection between math and the rest of the world - one which could not be broken or compromised. Although the
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