Chapter One Introduction to operations management Learning outcomes After reading this chapter you will be able to: ➜ Define what is meant by operations management ➜ Understand the nature of operations within an organization ➜ Explain what an operations manager does and the role he/she plays in an organization ➜ Discuss the similarities and differences between the manufacturing and service sectors of the economy ➜ Explain the similarities and differences between customer processing operations
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etc. Efforts made by hospitals to tangiblize the service offering would be discussed in details in the unique characteristics part of the report. CHARACTERISTICS OF HOSPITAL INDUSTRY (HEALTH CARE) 1) Intangibility: Health care services being highly intangible‚ to beat this intangibility the irony of modern marketing takes place such as use of more tangible features to make things real and believable. Cardiac surgery for example‚ is intangible. Prior to undergoing such a procedure‚ a patient
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RELEVANCE OF 7ps OF MARKETING IN CSR CSR Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large 7ps of marketing. NEED Corporate social responsibility (CSR) as a company’s willingness to strike the right balance between profits and environmental protection‚ social progress and the
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DECLARATION We hereby declare that‚ this project is the result of our own original research and no part of it has been presented for any purpose. Other people’s ideas used have been duly acknowledged. Candidates Name: …………………………… Signature……………………………………… Date…………………………………………… Candidates Name: …………………………… Signature……………………………………… Date…………………………………………… Candidates Name: …………………………… Signature……………………………………… Date…………………………………………… Candidates Name: …………………………… Signature………………………………………
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because it is so different from products‚ service marketing requires a special approach‚ set of concepts and body of knowledge. 2. What do you mean by variability of inputs and outputs in services? Give two examples. The presence of personnel and other customers in the operational system makes it difficult to standardize and control variability in both service inputs and outputs. Manufactured goods can be produced at a distant factory‚ under controlled conditions. For services‚ however‚ Inputs
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relationship marketing with S-D logic and service science. * 1981 the birth of Nordic School 2001 Richard Norrman 2010 Handbook of Service Science * Get rid of non-viable parts * Weed out the mythology of IHIP * Intangibility‚ Heterogeneity‚ Inseparability‚ Perishability * Development of technology * Relationships marketing is interaction of networks‚ 30 R’s * Complexity * A2A grand theory? * More metrics – yes‚ but metrics that really imply the reality Christian
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Product: The farm proposes different services. A service is any activity or inviolable service which a first part can offer to one second and which does not cause an ownership transfer. Four characteristics of a service are: Intangibility‚ inseparability‚ variability‚ perishability. The farm proposes activities for adult like team-building and hen party. The farm also offer activities for children like summer camp that children learn to cook‚ to feed pets and to learn about the famer’s lifestyle
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1. Introduction This report is going to examine the implication of the five distinctive characteristics of service provided by Café de Coral Fast Food‚ one of the leading fast food companies in Hong Kong; and its effects on the purchasing decisions and the sources of competitive advantages. At the same time‚ the report is going to suggest the strategies that Café de Coral Fast Food should employ based on the distinctive service characteristics. 1.1 Background of Café de Coral Café de Coral
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DISSERTATION “AN EVALUATION ON THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) & SERVICE MARKETING (SM) WITH SPECIAL REFERENCE TO EMIRATES AIRLINE” March 8‚ 2010 By: YASIR ALI 0811866996244 Dissertation submitted In the partial fulfillment of the requirement For the degree of MASTER OF BUSINESS ADMINISTRATION (FINANCE) UNIVERSITY OF WALES‚ UK. March 2010 Submitted by: YASIR ALI‚ UNIVERSITY ID: 0811866996244 Dissertation Declaration Form DECLARATION This
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Chapter 6 List and briefly describe the four major steps in designing a customer-driven marketing strategy? Marketing segmentation: Dividing a market into smaller segments of buyers with distinct needs‚ characteristics‚ or behaviors that might require separate marketing strategies or mixes. Market targeting: The process of evaluating each market segments attractiveness and selecting one or more segments to enter. Differentiation: Differentiating the market offering to create superior customer value
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