Week1 journal assessment1 Q1: Explain and discuss characteristics of the service in this case. There are four typical characteristics of the service marketing which include intangibility‚ variability‚ perishability and simultaneity (Lovelocker‚ Paul and Jochen2011‚ 14). In this case‚ the parking service is providing the security and safety for the customers ’ cars which is definitely intangible. And the long-stay parking service also offers some special services to satisfy the different demand
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satisfy those needs. (TRUE) 3. A service is defined as any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (TRUE) 4. Services cannot be stored‚ so their perishability can become a problem when demand fluctuates. (TRUE) 5. Price elasticity depends upon the magnitude and direction of the contemplated price change. (TRUE) 6. An increasing number of companies are basing their pricing on perceived value
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1.0 Tourism and International Tourism Tourism is the movement of people from one place to another. The tourism product is different from other products as it is produced and consumed simultaneously by the consumer. The buyer has to experience the product and services to know the worthiness of the tourism package. For instance if the tourist is buying a package tour to destination Mauritius‚ the tourist must travel to the country to experience the tourism products and services available there
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Chapter 6 List and briefly describe the four major steps in designing a customer-driven marketing strategy? Marketing segmentation: Dividing a market into smaller segments of buyers with distinct needs‚ characteristics‚ or behaviors that might require separate marketing strategies or mixes. Market targeting: The process of evaluating each market segments attractiveness and selecting one or more segments to enter. Differentiation: Differentiating the market offering to create superior customer value
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1.def of service marketing and how is it different from goods The definitions of service marketing can be defined as the services covers a heterogeneous range of intangible products and activities that are difficult to summarize within a simple definition. According to the Rathmell‚ he states that ’goods are produced. services are performed. The product can be touch n see but services only can be judge. 2. do you agree with the extension of marketing mix? Why? The 4Ps marketing mix which
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satisfaction Perishability: capacity of Village Volvo‚ an hour without repair Intangibility: reputation of Village Volvo Heterogeneity: variation of problems from vehicle to vehicle 3. Characterize Village Volvo in regard to the nature of the service act‚ the relationship with customers‚ customization and judgment‚ the nature of demand and supply‚ and the method of service delivery. Customer involvement and service process顧客参予和服務的過程 Simultaneity同時性 Perishable易逝性 Intangibility無形性 Heterogeneity異質性
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of Services Management‚ please explain to the Regional General Manager of “Sushi King SDN BHD” the findings of your study on his company pertaining to the 9 methods (degrees) of classifying services 9 Methods (Degrees) Of Classifying Services Intangibility In Service Management‚ there are nine methods (degrees) of
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stretching (lengthens beyond current range ). prod. mix decisions (set of all prod lines + items): width (# of different pls) length (total # of items within pls)‚ depth (# of versions offered of each prod) services mgmt : intangibility‚ inseparability‚ variability‚ perishability. mrkting strats serv firms: service-profit chain (links emp with cust satisfaction)‚ internal mgmt (motivate emp to work as team)‚ interactive mgmt (train emp in cust. service)brand: helps customers identify products‚ consistency
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REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible
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involving a high degree of trust on the part of the purchaser". (Holloway‚ 2002) This means that the tourism product is almost a promise of an experience to the consumer. The five characteristics of service sector industries are Intangibility‚ Perishability‚ Heterogeneity‚ Inseparability‚ and Lack of ownership. With the tourism product being a service the more tangible and the more personal to the customer the product is the more appealing the product is. If the customer feels that the tourism service
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