SERVICES MARKETING PROJECT Brenda FLAHERTY Year 2012/2013 A00191574 LENORMAND Ségolène FLAHERTY Brenda Table of contents External Environment _______________________________________________________ Page 2 Main competitors ______________________________________________________ Page 2 Analysis PEST ________________________________________________________ Page 3 Type of Service
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2 Student: ___________________________________________________________________________ 1. 2. 3. 4. Prescription pharmaceuticals account for over half or more of drugstores annual sales. True False Walmart is classified as an off-price retailer. True False Supermarkets gain higher profit margins from private-label merchandise than national brands. True False Hispanics have significantly different shopping and eating patterns from those of the general population in the United States. True False
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8 Principles of Marketing Product‚ Services‚ and Brand: Building Customer Value Commercial and Marketing Management II © 2013 Jane Rodríguez del Tronco Content Commercial and Marketing Management II © 2013 Jane Rodríguez del Tronco What Is a Product? Marketing-mix planning begins with formulating an offering that brings value to target customers Commercial and Marketing Management II © 2013 Jane Rodríguez del Tronco What Is a Product? Products‚ Services‚ and Experiences Product is
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Romulo Yumul Jr. HRD ELECTIVE 11-1 What is Production Operation Management? Operations management is an area of management concerned with overseeing‚ designing‚ and controlling the process of production and redesigning business operations in the production of goods or services. Production and Operations Management ("POM") is about the transformation of production and operational inputs into "outputs" that‚ when distributed‚ meet the needs of customers What is the Industrial Revolution? The Industrial
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of Pizza Hut that will directly or indirectly influence the organization. There are six environmental forces of Pizza Hut such as competitive‚ economic‚ political‚ legal and regulatory‚ technological‚ and socio cultural. Competitive Forces There are 3 types of competitors that Pizza Hut faced on which include brand competitors‚ generic competitors and total budget competitors. The brand competitors of Pizza Hut such as Domino’s Pizza and Papa John’s Pizza are the firms that sell pizza with
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Dominos and Pizza Hut are both fierce 2. competitors in the contemporary cultured 3. pizza market. Both have been competing on 4. the same niche market that has same market 5. demographic characteristics and hence 6. comparison between the two is based on a 7. leveled ground. Today‚ many people take their 8. pizzas more seriously to an extent that they 9. would rather die queuing for their favorite 10. fast food. For lovers of Pizza‚ it is either 11. Dominos or Pizza Hut‚ and if not‚ none
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Sheet/Time Sheet or Card Certificate of Completion Evaluation Photos I. Introduction Company profile Pizza Hut Inc. is a world-renowned American restaurant chain headquartered in Plano‚ Texas. A wholly owned subsidiary of Yum! Brands‚ Inc.‚ it is one of the world’s largest restaurant chains. Pizza hut specializes in different varieties of pizza and side dishes including pasta‚ salad‚ bread sticks and buffalo wings. It employs over 140‚000 people in about 95 countries worldwide
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Marketing PROJECT ON PIZZA HUT Submitted To: Submitted By: Dr. Sajeevan Rao Saurabh Gupta Roll No-90‚ Sec-B INDEX S. No PARTICULARS PAGE 1. Pizza Hut- The Introduction 3-5 2. Ansoff Matrix 6 3. Quality Management 7 4. Perceptual Mapping 8 5. Technological Changes 9-10 6. Chase Strategy 11 7. SWOT Analysis 12 8. Segmentation‚ Targeting & Postioning 13-15 9. 7Ps of Services
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the Project History Introduction of Pizza Hut Concept & Format Products Product Assortment Retail environment Positioning Market Strategy Price positioning Customer Profile Customer Pull Factors Comparison Long term prognosis Company policy Health Concerns Advertising Pasta Hut Sponsorship Countries with Pizza Hut Restaurants Pizza Hut’s Franchising Network in India Pizza Hut named India’s most trusted Food Brand
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EXECUTIVE SUMMARY During the past four decades Pizza Hut has built a reputation for excellencethat has earned the respect of consumers and industry experts alike.Building a leading pizza company has required relentless innovation‚commitment to quality and dedication to customer service and value. Thequalities of entrepreneurship‚ growth and leadership have characterizedPizza Hut’s business through more than four decades of success. Throughthe strength of its heritage‚ its culture and its people
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