At first glance‚ the budget hotel sector1 looks promising over the long term. It offers a reliable value proposition: a clean‚ dependable‚ inexpensive place to stay for business people and tourists. These hotels offer better facilities than most one to two star hotels or guesthouses in many cities and districts where previously the economy hotel experience could best be described as uncomfortable –all at a similar price level. There is also the potential
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2012 Lecturer: Mr. Sam Chung Student No.: 0305-006661 Name: Mr. Wong Yuen Ming‚ Joey Date: 08th March.‚ 2012 Contents 1. Company Background 4 2. Introduction 4 3. Country Attractiveness 4 4. Political Environment 5 5. Economic Environment 5 6. Social Environment 6 7. Technology Environment 6 8. Chengdu SWOT Analysis 7 8.1 Strengths 7 8.1.1 Provincial Market 7 8.1.2 Transportation Infrastructure 7 8.1.3 Quality of Life 7 8.1.4 Labour Availability and
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Service Marketing Control Continuous: 20% group assignment week 10 20% individual week 8 20% test: 2 Q° during 2 hours Subject to analyse: Service Organization (can be from food sector (restaurant)‚ hotel‚ education‚ hospital (medical services…) See from both sides: Favourable and Unfavourable (+suggestion to ameliorate an unfavourable point) Marketing Mix Service: 7P’s : Product Intangible product‚ you do not own the product‚ experience of using it. You don’t buy the provider of the service
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and limited the spending capabilities of consumers and business owners alike. Due in large part to the limited supply of energy‚ the hotel industry began employing programs and techniques to reduce their overall energy usage. Though these programs were employed mainly to maintain profitability‚ they represent the beginning of a significant change in the way hotels are operated to this day. Hoteliers pushed for greater energy efficiency in the interest of cost reduction throughout the 1980’s‚ but
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across differentsegments. [Hospitality Biz India: Dec. 2009]Hotel industry as well as tourism industry has a basic backbone of the government support without which it won’t be able to sustain the competitive world. Government charges huge amount of tax from the star and luxury category of hotels and thus has a huge impact with thepolitical changes that occur. Any small step taken by the government bychanging some law it would seriously affect hotel industry. The hotelindustry is getting huge incentives
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Topic: Challenges of Hong Kong’s full service airlines facing today Introduction: As the Asia aviation hub‚ the development of Hong Kong’s airlines is rapid and successful. As for the full service airlines‚ it is the traditional airlines offering onboard meal service‚ checked bag allowance and etc. There are some renowned full service airlines‚ such as Cathay Pacific‚ Dragonair‚ Hong Kong airline‚ etc. According to the annual report
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the strong results in Europe‚ and the setbacks in the Middle East and North Africa. “International tourism hit new records in 2011 despite the challenging conditions‚” said UNWTO Secretary-General‚ Taleb Rifai. “For a sector directly responsible for 5% of the world’s GDP‚ 6% of total exports and employing one out of every 12 people in advanced and emerging economies alike these results are encouraging‚ coming as they do at a time in which we urgently need levers to stimulate growth and job creation
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organization to secure revenue and quality while supporting many business functions‚ including marketing‚ product offerings‚ sales‚ contracting‚ and delivery of goods and services. For the purposes of this article‚ an enterprise typically refers to a telecommunications operator. However‚ it could also be a content provider‚ service provider‚ search engine or some such actor in the new business world. As well designed BSS helps an enterprise stay ahead of the competition by providing the flexibility
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people like staying in internationally-recognized hotels‚ while others prefer to stay in small local hotels. Compare and contrast these two chives. There are many people choose to go outside for having a travel to relax themselves. The problem they should face is accommodation. There is having two choices for them. One of that is internationally-recognized hotel and the hotel environment is global chain. Other is small local hotel and this hotel with local characteristics. Both of them have different
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10 years Star Alliance from “The airline network for Earth” to “The way the Earth connects” . When the Star Alliance network was founded in 1997 it was the right idea at the right time. Globalisation had started to change the business world and the needs of business travellers from the ground up. The founders of Star Alliance responded by creating an airline alliance‚ which was the first of its kind and still is the most successful in every respect. Usually the world advances in small steps.
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