Tangible and Intangible Assets Jennifer Geolfos July 19‚ 2012 ACC291 Mary Larsen Tangible and Intangible Assets Tangible and intangible assets include everything listed under total assets on the balance sheet. “Assets consist of resources a business owns‚” (Kimmel‚ Weygandt‚ & Kieso‚ 2010‚ p. 12). Tangible assets would include land‚ land improvements‚ buildings‚ and equipment. These types of asset would be classified as fixed assets. “Intangible assets are rights‚ privileges‚ and
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Working in-groups may sometimes be time-consuming and unproductive‚ but there are also some tangible and intangible rewards that we benefit from. When you think of tangible rewards‚ you think of something you can see and feel. In a group environment‚ tangible rewards like merchandise and travel‚ the target group has the opportunity to see them and feel them and therefore form an emotional attachment to them. Cash awards do not provide the long-lasting effects of merchandise since cash awards are
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something that tends to stimulate or spur individual or group action. A reward is something tangible or intangible that is given to an individual or group for a service. Rewards are given for one of two reasons: (1) outstanding performance of assigned duties and tasks‚ or (2) unique contributions to the organization either job-related or non-job-related (Tracey‚ 1999). Tangible and Intangible Rewards Tangible rewards (money‚ treats‚ certificates‚ extra privileges‚ etc.) are external ways of motivating
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ANALYSIS OF FAST FOOD INDUSTY SUBMITED BY NAME: PREM SONI SUBJECT: MARKETING MGT SECTION: B ROLL NO: 37 INTRODUCTION
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Hospitality Industry A. Customer Orientation – The purpose of a business is to create and maintain profitable customers. Customer satisfaction leading to profit is the central goal of hospitality marketing II. What is Hospitality Marketing? Marketing is the art and science of finding‚ retaining‚ and growing profitable customers III. Importance of Marketing A. The entrances of corporate giants into the hospitality market and the marketing skills these companies have brought to the industry have increased
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Table of Contents: 1) Executive Summary ………………………………………………P.2 2) Industry Structure Analysis ………………………………………P.2 3) Five Force Model ………………………………………………….P.3 4) Comparative industry structure analyses ……………………….P.5 5) Critical Success Factors Now ...……………………………..……P.5 6) Critical Success Factors in Future...………………………..…….P.7 7) Conclusion …………………………………………………………P.8 6) Appendix ………… ………………………………………………..P.9 Executive Summary: Hong Kong is a city in which efficiency and speed are
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INDUSTRY OVERVIEW The term fast food relates to the food that can be prepared very quickly. Most of this popular type of food is availed in packaged forms called take away. The fast food industry has its roots in the food for sale stand that were part and parcel of ancient roman and East Indian societies. The fast food industry also known as quick service restaurants‚ has been serving up tasty morsels for as long as who lives in cities. The modern system of fast food franchising is believed to
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7 Annexure 35 3 EXECUTIVE SUMMARY The international market is flooded with various sectors and industries that involve products of daily as well as occasional use for the consumers. The use of the products can vary from industrial purpose to private consumption. One such thriving industry in the modern world is the food and beverage industry. Food and beverage industry combined with the hospitality sector makes up one of the most attractive target sectors for multi-national corporations
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the fast food industry over the last few decades. Although‚ many other factors also attribute to this the eating of fast food is the main one. Should the fast food industry really be held at an ethical or moral standing for what they feed their customers? This has led to many debates and also many changes‚ but also it shows that the fast-food industry is operating on demand from the consumer. Right now the consumer doesn’t have a moral or ethical obligation to themselves‚ therefore the fast food
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The one feature of service I would like to discuss is intangibility so let me get right to it. Service is an act that occurs in the universe. You can’t touch it‚ feel it‚ nor physically alter it. For those reasons it can be a challenge to control. Unlike adjusting ingredients in an entrée to make it taste better‚ or making rooms bigger to accommodate guests‚ service cannot be fixed with a hammer or with some extra salt and pepper. Service is psychological; it’s the interaction between the customer
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