be receptive. In sum‚ the IMC process starts with the customer or prospect and then works back to determine and define the forms and methods through which persuasive communications methods should be developed. Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing
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Bibliography: [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] American Counseling Association (2001) Council for accreditation of counseling and related educational programs (CACREP). Brislin‚ R.W.(1970). Back translation for cross-cultural research.Journal of Cross Cultural Psychology‚1: 185-216. Dewa Ketut Sukardi (1997). Analisis tes psikologis.Edisi Terbaru
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Running head: MENTAL HEALTH AND COMMUNITY COUNSELING Mental Health and Community Counseling COUN 501 Abstract: Counseling is within the reach of anyone in today’s society. The fields of mental health and community counseling allow services to be rendered to anyone that may need these services while in the past these service were only accessible for a person of a higher social standing in essence the rich. Mental health and community counseling had its beginnings several centuries ago. The
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Introduction Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions‚ issues‚ dimensions benefits and barriers surrounding the concept/process. Definition of IMC The definition of integrated marketing communications continues to evolve and there is no shared agreement or meaning. Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and concept
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SOCIAL AND MULTICULTURAL DIVERSITY Counseling Arab Americans Jay C Coleman Amridge University Abstract The belief‚ common among non-Arab Americans‚ that Arabic families are oppressive and dominated by violent fathers who mistreat their wives and children‚ has been documented in numerous sources (e.g. Suleiman‚ 1988‚ Al-Mughni‚ 1993). This is probably not unexpected given the struggle to fit traditional Islam with expanding women’s rights throughout the Muslim world (Al-Mughni‚ 1993). Despite
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Comparing and Contrasting Counseling Theories Therapists have been using various methods and techniques developed in order to improve the quality of therapy for individuals seeking professional assistance. Two of these include existential and person-centered therapies. Both of these therapies have different approaches but the ultimate goal of each approach is to treat and help find a cure for an individual’s personal issue. Person-centered and existential therapies both emphasize understanding human
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7. An investor is evaluating the use of the bottom-up approach and the top-down approach to fundamental analysis. The investor wants to use the approach that will best enable them to structure a diversified share portfolio that will achieve specified income returns and capital gains. Which approach do you recommend the investor adopt? We can use bottom-up approach to make a comparison of the performance indicators with other similar firms in the same industry and thus mixes a wide variety of investments
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the nine principles that uphold the profession of counseling all of which could be further deduced to their own importance; yet accumulatively these are the principles that guide us in our work. They are as follows: 1) the counseling relationship‚ 2) confidentiality and privileged communication‚ 3) professional responsibilities and workplace standards‚ 4) working in a culturally diverse world‚ 5) assessment‚ evaluation‚ and interpretation‚ 6) therapy‚ e-supervision‚ and social media‚ 7)
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Explain how Integrated Resorts can be designed and managed to comply with sustainability principles. Nowadays most countries around the world is putting emphasise on sustainable development. Even in Mauritius we are talking about Maurice ‘ile durable’. So the future of integrated resorts in Mauritius and around the world will go mainly in the pipeline of the sustainability concept. Using a sustainable approach to integrated resort development can offer a real contribution to institutions
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Existential Therapy Key Concepts/Unique Attributes The existential approach is more of a collective group of thoughts rather than a concrete therapy. The existential approach guides the counseling practices. The premise is that individuals guide their own lives and create their own paths. The existential approach unlike psychoanalytical therapy of unconscious boundaries and limitations is based on the fundamental belief that “we are what we choose to be (Corey 2009).” The key concepts are known
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