WSEAS TRANSACTIONS on BUSINESS and ECONOMICS Elissaveta Gourova‚ Albena Antonova‚ Yanka Todorova Knowledge audit concepts‚ processes and practice ELISSAVETA GOUROVA Faculty of Mathematics and Informatics Sofia University 125‚ Tzarigradsko shosse Blvd.‚ bl. 2‚ Sofia BULGARIA elis@fmi.uni-sofia.bg http://www.fmi.uni-sofia.bg ALBENA ANTONOVA Centre for Information Society Technologies Sofia University 125‚ Tzarigradsko shosse Blvd. bl. 2 fl. 3 BULGARIA a_antonova@fmi.uni-sofia.bg http://www-it
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or prospect‚ and to which they might be receptive. In sum‚ the IMC process starts with the customer or prospect and then works back to determine and define the forms and methods through which persuasive communications methods should be developed. Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing
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Marketing Audit Report ____________________________________________________________ ____________ Cover Page ____________________________________________________________ ____________ Ashwin S. 1 Marketing Audit Report ____________________________________________________________ ____________ Executive Summary Because many surprises occur during the implementation of marketing plans‚ the marketing department must practice constant marketing control. Marketing control involves
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The 1st and 5th Amendments are two of the most important ones from the Bill of Rights. Each one signifies an important piece of the United States in keeping American citizens safe and sound‚ and giving them a feeling of security and/or comfort. The 1st Amendment is the freedom of speech. This allows Americans to express their political‚ religious‚ and any other kind of idea of expression to others in a non-violent manner. Such as peaceful protests‚ religious expression‚ etc. The 5th Amendment basically
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Bab I . payroll and personnel cycle adalah suatu siklus yang dimulai dengan merekrut karyawan dan diakhiri dengan membayar jasa karyawan tersebut atas jasa yang mereka laksanakan dan pemotongan pajak oleh pemerintah dan institusi lain. Akun dalam payroll and personnel cycle Accrued Wages‚ Salaries‚ Bonuses‚ and Commissions Payment Beginning balance Earned wages‚ salaries‚ etc. Ending balance Direct Labor Cash in Bank Payment for salaries Payment for payroll taxes Withheld
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’The 5th Wave’ is a best-selling series about a young woman trying to survive in a world destroyed by multiple alien invasions. As they send waves of destruction through the planet‚ protagonist Cassie Sullivan finds out what she’s capable of as she fights to stay alive. The newly-released film adaptation stars Chloë Grace Moretz‚ Nick Robinson and Ron Livingston. I interviewed best-selling young adult author Rick Yancey in a conference phone call. Rick Yancey began writing years ago in order
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Memorandum To: Kudler Fine Foods – Management Team From: Date: [ 12/17/2011 ] Re: IMC Plan Confidential Integrated Marketing Communications Plan This plan aims to ensure that Kudler Fine Foods’ (KFF) marketing plan is consistent with the demographic data and psychographic data that have been researched by the company in the past. This memo will go into detail about how to create a marketing plan that is consistent through the various media used in their marketing strategy and why it
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Ariel Rafie Dr. Barbara Blatner Family Literature January 25‚ 2015 Both Dove’s and Wilbur’s poems are written from the perspective of an older writer looking back at youth. Although in “5th Grade Autobiography” the author writes of her own youth from a first person perspective whereas the in “The Writer” the author writes about his daughter’s youth from an outside perspective‚ both wonderfully impart the blissful feeling of childhood through vivid descriptions of the soft and pleasant nuances that
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Integrated Information Management Dawn Sturdevant HSM/220 June 23‚ 2013 Angelique Spruill Integrated Information Management The four external considerations would be economic‚ sociological‚ political‚ and technological. The economic domain concentrates on the sources of funding‚ who contributes‚ referral sources‚ consumers and contributors. Your sociological domain is based on things like age‚ gender‚ demographics‚ ethnics‚ and socioeconomic status. Basically‚ it is people’s needs‚ opportunities
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Integrated marketing communication The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons. The most fundamental reason is that marketers are recognizing the value of strategically integrating the various communication functions rather than having them operate autonomously. By coordinating their marketing communication efforts‚ companies can avoid duplication‚ take advantage of synergy
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