• • • • • • • Situational Analysis Objectives Strategy Targets Tactics Men Money Minutes Measurement 7 The Planning Models • • • • • • • • • S O S T T M M M M S O S T A C 8 Marketing Audit • A marketing audit is a comprehensive‚ systematic‚ independent and periodic examination of a company’s-or business unit’s-marketing environment‚ objectives‚ strategies and activities
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average d. median average 3. easy d Auditors are responsible for determining whether financial statements are materially misstated‚ so upon discovering a material misstatement they must bring it to the attention of: a. regulators. b. the audit firm’s managing partner. c. no one in particular. d. the client’s management. 4. easy c The FASB definition of materiality emphasizes what class of financial statement users? a. Regulators. b. Informed investors. c. Reasonable persons
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IMC‚ brand communications‚ and corporate cultures Client/advertising agency co-ordination and cohesion Lynne Eagle‚ Philip J. Kitchen. European Journal of Marketing. Bradford: 2000. Vol. 34‚ Iss. 5/6; pg. 667 Abstract (Summary) The concept of integrated marketing communication (IMC) has received considerable coverage in the literature‚ but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two-phase study of the New Zealand advertising
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Control Through Inspection and Internal Audit ............................................................. 28 Chapter 5: Legal Framework and KYC Policies.......................... 35 Part II: Domain of Concurrent Audit Chapter 1: Evolution of Concurrent Audits in Banks................... 59 Chapter 2: General Guidelines on Concurrent Audit .................. 62 Chapter 3: Conduct of Concurrent Audit..................................... 91 Chapter 4: Concurrent Audit Universe and Procedures...........
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Case Study 5 1. Explain WHY not appropriate with authority? 2. Identify controversial issue(s)‚ 3. Support your arguments 4. Answer the question - State your opinion/ conclusion Case Study 5 The answer is adapted from HKICPA FE (December 2003) Paper II Case Question 4. There is an inconsistency in the auditor’s report. The Qualified Opinion paragraph indicates that the opinion is qualified on the basis of scope limitation‚ while the Basis for Qualified Opinion paragraph suggests that
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Managerial Auditing Journal Emerald Article: Audit evidence: the US standards and landmark cases Rocco R. Vanasco‚ Clifford R. Skousen‚ Richard L. Jenson Article information: To cite this document: Rocco R. Vanasco‚ Clifford R. Skousen‚ Richard L. Jenson‚ (2001)‚"Audit evidence: the US standards and landmark cases"‚ Managerial Auditing Journal‚ Vol. 16 Iss: 4 pp. 207 - 214 Permanent link to this document: http://dx.doi.org/10.1108/02686900110389151 Downloaded on: 30-04-2012 References: This
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Integrated Information Management a 200- to 300-word response describing the function and importance of the four external and six internal considerations for developing an integrated information management system for a human service organization. Economic‚ sociological‚ political‚ and technological environments make up the four external considerations. The sociological domain covers community values and the larger political divisions and their agencies. It comes up with lists – of people‚ their
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important part of business strategy is concerned with ensuring that these resources and competencies are understood and evaluated - a process that is often known as a "Strategic Audit". The process of conducting a strategic audit can be summarised into the following stages: (1) Resource Audit: The resource audit identifies the resources available to a business. Some of these can be owned (e.g. plant and machinery‚ trademarks‚ retail outlets) whereas other resources can be obtained through
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Marianne Ojo. (2009)‚ Oxford Brookes University. The overall purpose of this article is to be highlighted is why the external auditor is such an important tool in corporate governance. Corporate governance is the system of rules‚ practices and processes by which a company is directed and controlled. It is basically needed to balance the interest of the stakeholders in a company. Meanwhile‚ the external auditor is needed to make sure that the company follow the GAAP‚ checking the accounting record
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can be presented: * “Audit evidence is more reliable when it is obtained from independent sources outside the entity.” * “Audit evidence that is generated internally is more reliable when the related controls imposed by the entity are effective.” * “Audit evidence obtained directly by the auditor is more reliable than audit evidence obtained indirectly or by inference.” * “Audit evidence is more reliable when it exists in documentary form.” * “Audit evidence provided by original
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