of marketing‚ logistics is the process of planning‚ implementing and controlling the efficient‚ cost-effective flow and storage of raw materials‚ in-process inventory‚ finished goods and related information from the point of origin to point of consumption for the purpose of conforming to customer requirements. Logistics’ making extensive use of human and material resources can have influence on national economy. A research conducted by Michigan State University indicated that logistics could represent
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INTEGRATED WRITING: MEGASTORES The lecturer and the reading passage both discuss megastores. In the lecture‚ however‚ the professor casts doubt on the benefits of megastores‚ which is described in the reading. First‚ the lecturer argues that megastores don’t allow people to save money‚ as the reading indicates that megastores save money due to reduced costs and mass production of the goods. In other words‚ when one product is on sale‚ others deceptively go up. Ultimately‚ people spend more
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introduced a new concept called Integrated Marketing Communication (IMC). This concept has generated a great interest among academics and practioners‚ although research regarding its frequency and implementation is limited. IMC have been defined in numerous ways‚ all stressing the fact that IMC’s Task is to combine all corporate media and messages to project clarity‚ consistency‚ and maximum communication impact in its surroundings. Percy (1997) defines integrated marketing communications as “the
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The Role of Logistics in the Organization Logistics is critical to the success of every organization. Once considered an important behind-the-scenes operational activity‚ logistics is now recognized as a strategic tool for creating customer value and loyalty. Companies like Wal-Mart‚Coca Cola‚and Nike attribute a great deal of their success to their global logistics systems. They realise that integrating activities within the organization and across the logistics pipeline‚ building strong relationships
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address the full scope of communication inside and outside the organization‚ and to do so with a clear management perspective. However this need gave birth to the development of corporate communication. (Whittaker 1996) from Barker R‚ Angelopulo‚ G. Integrated Organizational communication. 2006‚ says that corporate communication has been described as the interactive; technical information system of the corporation; human resource aspects of organizational capacity to produce an effect; the development
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What is integrated and collaborative working and why is it so important in childhood practice? The numerous well-publicised child protection cases such as Baby P and Daniel Pelka have emphasized just what can happen when services fail to work collaboratively and this shows why integrated working and collaborative practice is vital and imperative. The outcomes of fatal accident enquiries‚ like the cases of the children mentioned‚ continually conclude that a lack of communication between agencies with
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NATIONAL LOGISTICS MANAGEMENT (Provide services to expedite premium freight to its customers!) Introduction: In less than two decades National Logistics Management has already become one of the most successful and fast growing logistics companies of the USA. Despite increasing competition in logistics‚ NLM continues to adapt itself to the changing environment. Suffice to state just one fact: two years in a row ( in 2004 and 2005 respectively) - two reputable and well-known magazines- Inc. magazine
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DHL‚ A leader in logistics Presented by SNEHA TIWARI ROLL NO-60 INTRODUCTION DHL is the global market leader in international express‚ overland transport and air freight. It is also the world’s number 1 in ocean freight and contract logistics. DHL offers a full range of customized solutions - from express document shipping to supply chain management. In the logistics area‚ globalization is creating ever more complex supply chains. It also offers a wide range
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The Globally Integrated Enterprise Samuel J. Palmisano Chief Executive Officer‚ Business Perspective Organization transformation from The Multinational corporation to The Globally integrated enterprisemarks just as big a leap Corporate Evolution • Corporation- creature of state • Mid-19th century-emergence of international corporation • 2nd phase began in 1914 • Spread of protectionism 1920s & 1930s lead to evolution of MNC • MNC Hybrid Corporate Evolution • MNC Hybrid – Adapted
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Integrated Information Management a 200- to 300-word response describing the function and importance of the four external and six internal considerations for developing an integrated information management system for a human service organization. Economic‚ sociological‚ political‚ and technological environments make up the four external considerations. The sociological domain covers community values and the larger political divisions and their agencies. It comes up with lists – of people‚ their
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